In recent years, Malaysia has seen a rapid rise in digital payments adoption, specifically in the mobile wallet or e-wallet space. Pervasive smartphone penetration, changes in consumer behaviour and a strong government push towards a cashless society have catalysed this growth. Consumers have shown the willingness to embrace new technology and payment methods—boosting e-commerce and spurring omnichannel businesses.
And yet, e-wallet adoption in Malaysia is still in its infancy. In fact, only 8 percent of the population uses e-wallets for payment. For the many licensed e-wallet players in the country (there are 41 of them), there’s still plenty of room for this form of digital payment to grow.
According to statistics from Bank Negara Malaysia (BNM), the e-money market has grown from a humble MYR1 billion in value and 365.6 million in volume in 2005 to 11 billion in value and 1.92 billion in volume in 2018. And based on PwC Malaysia’s estimates, the e-wallet market is projected to grow to USD20 billion (MYR165 billion) by 2024.
In a short span of two years, a leader has emerged in this nascent space—Touch ‘n Go eWallet, a brainchild between Malaysia’s Touch ‘n Go Sdn Bhd and China’s Ant Financial, parent company of Alipay. To date, the leading e-wallet has over 7 million users and close to 120,000 merchant acceptance points spanning across mobility, F&B, petrol stations, retail, mobile reloads, e-commerce, and more.
To that end, at the tabling of Budget 2020, the Government announced the e-Tunai Rakyat programme to drive digital payments and e-wallet adoption in the country. Touch ‘n Go eWallet was selected as one of the drivers of the initiative. Under the programme, Malaysians above 18 years who earn less than MYR100,000 annually will be entitled to receive a one-off MYR30 credit into their e-wallet of choice. The campaign will kickstart on 15 January 2020 and will run for two months until 14 March 2020.
Here are five reasons why you should claim your e-Tunai Rakyat e-wallet credit with Touch ‘n Go eWallet.
Master of mobility
Touch ‘n Go eWallet’s leadership in urban mobility solutions is undisputed, thanks to RFID and PayDirect—empowering road users with the ability to easily and conveniently make toll payments using the Touch ‘n Go eWallet. With innovations such as Auto Reload, users will never be caught with zero balance or be stuck behind a queue at the toll booth.
Touch ‘n Go eWallet is accepted at over 120,000 merchant touchpoints across the nation and online, and this is only the tip of the iceberg. You can use the Touch ‘n Go eWallet to pay for your retail purchases, F&B, petrol, travel, bill payments, telco prepaid reloads, e-hailing rides, parking, entertainment, digital services (App Store), and even more to come.
Starting last November, Touch ‘n Go eWallet buddied up with major e-commerce and cashback platforms, expanding consumer lifestyle touchpoints. Through these partnerships, online shoppers who use the Touch ‘n Go eWallet at their favourite e-commerce stores can save a great deal through cashback, discounts and exclusive perks. In addition to the e-commerce stores, you can enjoy savings in 120,000 different ways and more while transacting with your Touch ‘n Go eWallet.
The makings of a super-app
Touch ‘n Go eWallet has quickly grown its repertoire of talents, expanding from its bread-and-butter mobility solutions. This is made possible with Ant Financial’s domain expertise in digital financial services, which powers over 1.2 billion users in China and globally. Touch ‘n Go eWallet’s user base coupled with Ant Financial’s AliPay capabilities are building blocks to the ultimate cashless lifestyle super-app in the near future.
Peace of mind, always
One of the key concerns for Malaysians on the usage of e-wallets is security. Users are fearful about security measures and fraud risks related to digital payment. Acknowledging that consumers expect convenience and security to go hand-in-hand with e-wallets and mobile payments, Touch ‘n Go eWallet introduced the industry-first Money-back Guarantee. This unique policy covers all verified users and was designed to remove all doubts on security when transacting with Touch ‘n Go eWallet.
Complete these simple eKYC (Know Your Customer) steps to verify your Touch ‘n Go eWallet account:
- Click on the ‘Verify Account Now’ button within your profile page
- Take a photo of your ID card (front & back) through the app
- Take a selfie and click on the “Let’s Go” button
For further info, visit https://www.tngdigital.com.my/features/ekyc
Why you should verify your account:
- Get covered by Money-back Guarantee
- You’ll be able to transfer money to other Touch ‘n Go eWallet users
- You’ll enjoy a larger eWallet credit limit (MYR5,000)
New year, new excitement
Beyond the e-Tunai Rakyat programme, Touch ‘n Go eWallet has plenty more exciting things in store for you in 2020. Stay tuned!
*This post is brought to you in collaboration with TNG eWallet
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