This year, Malaysian Muslims celebrate a new kind of Hari Raya Aidilfitri—one of resilience, renewal, and togetherness. In light of the global COVID-19 pandemic and social distancing becoming the “new norm”, it is imperative for businesses big and small to digitalise, and for consumers to adopt a cashless lifestyle. Spearheading Malaysia’s cashless journey is Touch ‘n Go eWallet and the leading mobile payment platform is bringing an abundance of rewards and goodies with its #LebihBanyakEkstra Raya Sempoi 2.0.2.0 campaign.
It is now “Lebih” easy for Muslims to make their obligatory Zakat Fitrah payments with Zakat Selangor—through Touch ‘n Go eWallet. These contributions will go on to help fellow Muslims and the less fortunate.
“This year, our Muslim friends continue to showcase immense strength despite the testing and challenging period we are in. In light of that, we want Malaysians to enjoy the #LebihBanyakEkstra goodness Touch ‘n Go eWallet has to offer right in the palm of their hands, safely while saving more on their Raya essentials,” said Ignatius Ong, CEO of TNG Digital Sdn Bhd.
“We are delighted to partner with the largest eWallet in Malaysia, the Touch ‘n Go eWallet, to enable ‘Zakat Fitrah’ payments. We recognise the need to go cashless especially in unprecedented times like these and are very encouraged with the earlier efforts of Touch ‘n Go eWallet in paving the way to perform ‘infak’. With ‘zakat’ payments now made easier and safer with Touch ‘n Go eWallet, we are confident that more Muslims will be encouraged to fulfill their obligation,“ said Tuan Haji Saipolyazan M Yusop, CEO Lembaga Zakat Selangor.
That aside, Touch ‘n Go eWallet users will enjoy “Banyak” Raya promos as well as cashback e-vouchers when they make e-wallet transactions. It is also “Extra” safe and quick to transfer or receive “Duit Raya” from the comfort of their homes. When any “Duit Raya” transfer is made, users can enjoy up to MYR300 worth of cashback rewards.
Each day, users can continue to enjoy cashback e-vouchers with Touch ‘n Go eWallet’s My Rewards when they transact with the app.
The platform recently welcomed FamilyMart making Touch ‘n Go eWallet the first e-wallet partner of the popular premium convenience store chain.
Don’t forget to catch Touch ‘n Go eWallet’s Raya video—Dikir Sempoi. The festive video features the popular traditional Malay culture of “dikir barat” meshed with modern rap by local musicians.
Selamat Hari Raya Aidilfitri, Maaf Zahir Batin.
For more information about the #LebihBanyakEkstra Raya Sempoi 2.0.2.0 campaign, visit https://www.tngdigital.com.my/lebihbanyakekstra
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