Apps Lifestyle

Lazada 9.9 Big Brands sale: LazMall refreshed with 99 Lazada exclusive brand deals

Warning: Danger for your (e-)wallets ahead. Lazada’s annual 9.9 Big Brands Sale is back with 99 Lazada exclusive brand deals. To celebrate, Lazada has revamped LazMall with a host of new interactive features and user interface. You can also look forward to a plethora of exciting Lazada-only deals, more shoppertainment offerings including livestreaming and Coin rewards. Also expect 24 hours of non-stop promotions, including Crazy Brand Mega Offers with discounts of up to 90 per cent, selected picks on MYR1 Crazy Flash Sale, and a chance to redeem an OPPO Reno4 smartphone. Brace yourselves.

LazMall, the biggest virtual mall in the region, boasting over 18,000 brands, now features a new and refreshed look as well as enhanced shopping features.

That aside, LazMall’s authenticity guarantee now covers up to five times return for purchases found to be non-authentic, on top of its 15-day hassle-free return policy.

To step up its brand promise, the platfoMYR has introduced four new features for the annual sale:

  • Beat the Price: Discover market-beating prices on a daily assortment of top-selling products;
  • Brands for You: Enjoy a customised set of recommended brands based on your interest and recent interactions with the LazMall channel;
  • Brand Directory: Access a comprehensive directory of all brands across categories to find the brands you love; and
  • Follow Button Feature: The LazMall now comes with a “Follow” button to increase engagements and improve “stickiness.” You can subscribe and get access to the latest updates on deals and offers.

Introducing Lazada’s new Chief Discount Officer, Ain Edruce

Lazada has engaged well-known TV personality Ain Edruce as their Chief Discount Officer (CDO). As CDO, Ain will participate in goods selection and bargaining to guide customers when making purchases.

She will also host a specially curated livestreaming show called “Lazada Chief Discount Officer Show” via LazLive on the Lazada App from 6-8 September at 9PM. Tune in to catch surprise deals and unbelievable prices on selected brands and products, exclusive to the live show.

You can also stand to win giveaways worth up to MYR20,000, enjoy deals with discounts of up to 90 per cent off with free shipping.

Also, up to MYR100,00 Lazada vouchers will be available to collect during the live show, which can be used to redeem further discounts on 9.9.

The show will also be broadcast live on TV3 on 8 September at 9pm-10pm.

Over 99 Exclusive Brand Deals

The campaign pre-sale period currently runs through to 8 September and will culminate on 9 September 2020. Here are some of the exciting and exclusive deals to expect:

‘BE MINE’ Deals | 9 September

More than 99 exclusively on Lazada and over 99 best-selling evergreen brand deals are up for grabs this September from Apple, Huawei, Samsung, Oppo, Xiaomi, Vivo, Realme, Dyson, Nespresso, Chicco, Iguana Online, Bugaboo, Enfagrow, Hasbro, Fischer Price, Vtech, Huggies, Drypers, PediaSure, Guardian, Watsons, Kinohimitsu, Bobbi Brown, Estee Lauder, Benefit, Clinique, Loccitane, Loreal, Garnier, Mamonde, Innisfree, Laneige, Eucerin, Maybelline, The Ordinary, Asics, Nava, Neckpro, Ogawa, Carote, BANFANG, Ecolux, BOSCH, Whiskas & Pedigree, NETEL, Essina, Goodnite, SPAO, Converse, Fitflop, Levi’s, Topshop, Hush Puppies, Padini, Love Bonito, Timberland, Pandora, Siti Khadijah, Anker, NVIDIA, Bose, Philips TV, ECOVACS, Fitness Concept, Famous Amos and many more!

Free Shipping Vouchers | 9 September

Enjoy platform-wide Free Shipping vouchers with a minimum spend of MYR9.90 (first come first serve)


Expect 100 per cent genuine branded items, 15-day return, guaranteed delivery, Crazy Brand Mega Offers (12am to 2am) as well as the best discounts and big vouchers from well-loved local and international brands such as Dyson, Huawei, Midea, LAZMART, Realme, Xiaomi, Samsung, Apple, Philips, Senheng, Mamypoko, Pediasure, NANKID, Drypers, Huggies, Tesco, Watsons, Bose, Laneige / Mamonde, Carote, Luxasia Toys, Edifier, Kitchen Z, Logitech, Adidas, Ogawa, ugreen, Innisfree, Clarks, New Balance, Loreal, Tefal, Enfagrow, Abbot, Xiaomi, OPPO, Puma, La Roche Posay, Lego, Clarks, Ecovacs, Fossil, Unilever, P&G, RB Home and Health, Cheong Kwan Jang, OSIM, Skechers, Carlo Rino, Philips, Mamil, Apta, Johnson & Johnson, Photobook, Vtech, Nivea, Jean Perry, Colgate Palmolive, Etude House, F&N, Hada Labo, Sports Direct, Upspring, Hasbro, Dermalogica, HP, Timberland, Moony, Universal Traveller, Perfect Diary, American Tourister, Estee Lauder, and more.

Crazy Flash Sale | 9 September

Only the best deals for you, via our Crazy Flash Sale. Look forward to your favourite items going for as low as MYR1 such as the Gintell Massage Chair and the Suunto Spartan Trainer Sport Watch among others.

Chup Dulu | 2 – 8 September

Consumers can ‘Chup Dulu’ from 2 September to 8 September by paying a non-refundable deposit via Lazada app and reserve their favourite items to enjoy up to 80 per cent off! Brands and products which will feature great discounts and prices include the Sweet Heart Paris 2 in 1 Travel System Pram, Clinique, Estee Lauder, Loreal, Fossil, Skechers, Carlo Rino, Levi’s, Fitflop, Samsung Galaxy Watch, Marshall, Maggi, PerySmith, Apple iPhone 11 Pro 512gb, Xiaomi Pocophone F2 Pro and more.

Mesti Beli | 9 September

Lazada’s Mesti Beli promotions are consumers’ ultimate 9.9 shopping guide for amazing must-buy low price deals on products such as the Huawei Matebook D 15, Sony Playstation 4, Apple iPhone 11 Pro Max, Sony WH-1000XM4 Wireless noise cancelling headphones, Puma, COACH, Deka, Khind, Tealive, Pensonic, MAC, Nescafe, Nestle, Baskin Robbins, Milo and more.

GSC & Coca-cola Deals | 9 September

Get free GSC movie tickets and Coca-cola on some of your favourite food and beverage deals this 9.9 from brands such as Kenny Rogers Roasters, Dome Café, Dave’s Deli, Burger King, TGI Friday, Italiannies, O-Briens, Lazada Grocery and Coke Official Store. Complimentary passes will be e-mailed to the customer upon successful order within 2 weeks of purchase.

Shop, Play and Win

You can win exclusive grand prizes by being the fastest to accumulate LazCoins via the Coins page at the top of the app homepage, or through Daily Missions and LazGames. Stand a chance to win an Oppo Reno4 smartphone with Lazada’s Coin Race as well as great prizes from Neckpro, Pandora, Habib, Edifier, iLife, Bosch, Taotronics, and more.

You can also use earned LazCoins to redeem vouchers and rewards, e.g.:

Exchange coins for 50 per cent discount and MYR9 discount seller vouchers on 9.9;

Exchange coins for extra platform-wide free shipping vouchers; and

Exchange coins for Lazada Wallet vouchers

Maximise savings with Lazada Wallet

The Lazada Wallet remains the preferred payment method on the platform due its seamless, secure and hassle-free payment infrastructure. You also stand to save more when you pay with your Lazada Wallet—enjoy a 50 per cent special discount voucher, redeemable when you use your Lazada e-Wallet on over 50 brands during the sale.

For more information, visit Lazada

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Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.