#SomebodyLikeMe Gets People Talking About HIV/AIDS

SomebodyLikeMe
  • Save
IA - Shopee

Even in this modern era, HIV/AIDS and sex remains a taboo subject to many. In conjunction with World AIDS Day in December 2013, Reckitt Benchkiser’s Durex Malaysia (“Durex”) launched a month-long campaign called #SOMEBODYLIKEME, aimed to educate Malaysian youths on HIV/AIDS.


The statistics are indeed worrying. There is an increase of HIV infections among young people, particularly between the age 13 and 29.

The #SOMEBODYLIKEME campaign saw Durex working with prominent social influencers to educate youths on HIV/AIDS. Some of the prominent figures include ang Berbahagia Datin Paduka Marina Mahathir, Niki Cheong, Reuben Kang, KlubbKidd KL aka Joe Lee, Audrey Pui Yan, Karena Cheow, Hanie Hidayah and Christopher Tock.

PT Foundation, Malaysia’s largest community-based HIV/AIDS organisation and AIESEC Malaysia also partnered with Durex in mobilising Malaysian youths on social media to talk about issues surrounding HIV/AIDS.

The purpose of the social campaign was to encourage conversation among youths on HIV/AIDS, sex and STD. It is to reinforce that HIV/AIDS can infect and affect anyone, including “somebody like me.” Questions and provocative, sometimes controversial questions were posted on Facebook, Twitter, Instagram, YouTube and blogs.

I also supported the campaign and got involved in posting questions through my social channels.

READ ALSO  Lady Gaga to Serenade Aliens in Space

Read some of the comments and answers on the next page.

Advertisements
IA- Shopee Mart
  • Vernon

    Founder + Chief Editor

    Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

You May Also Like

2017 Merdeka Ads
  • Save

9 best 2017 Merdeka ads you shouldn’t miss

Share via: Shares Facebook Twitter LinkedIn Copy Link More 2017 marks a milestone for ...

  • Save

Sarawak Museum Launches New Enhanced Longhouse Gallery In Partnership With Sarawak Energy

Share via: Shares Facebook Twitter LinkedIn Copy Link More Save The Sarawak Museum in ...

Mekdi McDonald's Malaysia
  • Save

McDonald’s Malaysia changes name to Mekdi

Share via: Shares Facebook Twitter LinkedIn Copy Link More Among my colleagues at SoyaCincau, ...

  • Save

Thanks for all the Laffs, Leslie. RIP.

Share via: Shares Facebook Twitter LinkedIn Copy Link More Thank you Leslie Nielson for ...

TheInfluencer_header
  • Save

‘The Influencer’ Online Reality Show to Debut Friday, 6 December on Lowyat.TV #TheInfluencer

Share via: Shares Facebook Twitter LinkedIn Copy Link More ‘The Influencer’, a new online ...

Az-Samad-Electric-Guitar-for-press-LR
  • Save

Az Samad to Launch 8th Solo Album “in the deep night/electric poetry”

Share via: Shares Facebook Twitter LinkedIn Copy Link More Save Talented Malaysian guitarist-composer-educator Az ...

Copy link
Powered by Social Snap