Even in this modern era, HIV/AIDS and sex remains a taboo subject to many. In conjunction with World AIDS Day in December 2013, Reckitt Benchkiser’s Durex Malaysia (“Durex”) launched a month-long campaign called #SOMEBODYLIKEME, aimed to educate Malaysian youths on HIV/AIDS.
The statistics are indeed worrying. There is an increase of HIV infections among young people, particularly between the age 13 and 29.
The #SOMEBODYLIKEME campaign saw Durex working with prominent social influencers to educate youths on HIV/AIDS. Some of the prominent figures include ang Berbahagia Datin Paduka Marina Mahathir, Niki Cheong, Reuben Kang, KlubbKidd KL aka Joe Lee, Audrey Pui Yan, Karena Cheow, Hanie Hidayah and Christopher Tock.
PT Foundation, Malaysia’s largest community-based HIV/AIDS organisation and AIESEC Malaysia also partnered with Durex in mobilising Malaysian youths on social media to talk about issues surrounding HIV/AIDS.
The purpose of the social campaign was to encourage conversation among youths on HIV/AIDS, sex and STD. It is to reinforce that HIV/AIDS can infect and affect anyone, including “somebody like me.” Questions and provocative, sometimes controversial questions were posted on Facebook, Twitter, Instagram, YouTube and blogs.
I also supported the campaign and got involved in posting questions through my social channels.
Read some of the comments and answers on the next page.
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