Maxis celebrates diversity of all Malaysians with its #100peratusMalaysia campaign in conjunction with National Day. The campaign, depicted in the form of a short film, was done in collaboration with eclectic Malaysian personalities.
Strength in diversity
The short film drives the message of acknowledging and understanding of our unique differences, in which makes us stronger and better as a nation. By harnessing technology, the Malaysian personalities were taken through a journey of self-discovery. They dug deeper into their identities and origins through DNA testing. While results revealed that they had links to various geographical locations around the world, there was one compelling truth—that they are all #100peratusMalaysia.
“The premise of our National Day campaign was using technology to not only understand our unique differences in a new light, but also acknowledge that our diversity is what makes us stronger and enables us to achieve great things. The more we know ourselves, the more we realise that our differences tell the story of who we are as Malaysians. At the end of the day, our love for Malaysia, our homeland, is what unites us, and we hope that this campaign will raise the spirits of Malaysians everywhere.”Tai Kam Leong, Maxis’ Head of Brand and Marketing.
The personalities involved in the campaign – writer and activist Marina Mahathir, food ambassador of Tourism Malaysia Dato’ Chef Wan, Miss Universe Malaysia 2011 Deborah Priya Henry, performing arts icon Tiara Jacquelina, actor and award-winning comedian Douglas Lim, SEA Games gymnastic gold medallist Farah Ann Abdul Hadi and national football legend Datuk Santokh Singh – expressed similar beliefs in the campaign idea. Watch the making of the film here to get a glimpse of their experience and thoughts.
Selamat Hari Merdeka dan Hari Kebangsaan! Happy Independence and National Day!