Logitech has revealed its biggest brand transformation in its history. The technology company, renowned for its PC peripherals, has reaffirmed its focus on design at its core. The new brand reflects the company’s new attitude, backed by a re-imagined, friendlier logo.
As part of the new brand reinvention, you’ll also be seeing a new label for its latest product categories named Logi.
Logitech teased to expect some twists and a few surprises in new categories to come.
The reinvention of the brand has been something that’s been worked on since 2013 – internally, the company has been shaking things up culturally and through its product innovation. Expect the transformation to happen in terms of attitude, brand message and communication across Logitech.com, social media, packaging and in-store displays over the coming year.
The Swiss company, founded 30 years ago has transformed itself from merely developing products for PCs, now also designing products in music, gaming, video and various computing platforms.
Check out the refreshed Logitech branding in the video below: