Intel Fire Sale

Intel Fire Sale

In its bid to drive further momentum of its 2014 PC Refresh Campaign, Intel Malaysia has announced a sizzling three-day ‘Fire Sale’ event starting from 26 June at the Firestorm outlet, Low Yat Plaza in Kuala Lumpur.

Customers can trade-up their old notebooks and netbooks for discounts worth from RM100 to RM500 on purchase of new PCs from the Firestorm outlet. Non-working machines are also eligible for discounts – capped at RM100.

Aside from trading in of old machines, customers can also enjoy discounted prices for selected items in-store, as well as take part in exciting competitions and activities during the three-day event.

The Fire Sale is part of Intel Malaysia’s big 2014 PC Refresh Campaign – to encourage Malaysians to upgrade to newer, better devices. This campaign follows up on the concluded ‘Generation Today’ campaign last year.

The on-going campaign is supported by Intel’s ecosystem partners including Acer, ASUS, Dell, HP, Lenovo and Microsoft.

“We believe that now is the time to trade in your old machines for one of our latest tablets or 2in1s. Not only do you get better performance, battery life and functionality with a new machine, you increase your productivity as well!” said Sameer Tupaki, Marketing Manager Intel Malaysia and Singapore.

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Fire Sale Activities

Gold Bar Giveaway

  • Happening throughout the fire sale period.
  • Customers who purchase any Intel-powered devices during the fire sale period from Firestorm will be eligible to enter the gold bar giveaway.
  • All they need to do is fill up a form with their purchase details and write a creative slogan.
  • The customer with the most creative slogan will be selected at the end of each day and rewarded with a 999 Fine Gold bar worth RM3000.

RM1 Per Item Deals

  • Happening 5 times a day, each session will feature selected items going on sale for RM1 each.
  • Items include mice, keyboards, headsets and other accessories from various manufacturers.
  • First come, first served basis, restricted to one item only per purchase per customer.

Discount Voucher Giveaways

  • Happening five times a day, three customers who answer a question correctly will win an RM500 discount voucher which is valid for devices worth RM1,200 and above from participating brands.

For more information about the Fire Sale, participating brands as well as contest mechanics, visit:


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