Time to upgrade: Intel Malaysia kicks off 2014 PC Refresh campaign

Intel PC Refresh
Intel PC Refresh
(L-R) HJ. Tengku Mohd Yusoff bin Tengku Mansor, Ministry of Education Terengganu, Prakash Mallya, Country Manager, Sales and Marketing, Intel Malaysia and Singapore, and Sameer Tupaki, Marketing Manager, Intel Malaysia.

Intel Malaysia officially kicked off its 2014 PC Refresh campaign with the presentation of a computer lab to Sekolah Kebangsaan Paya Bunga, Terengganu, one of three schools selected to trial run a Virtual Classrom project using e-books (purpose-built education notebooks).

The computer lab is complemented with a suite of devices including a Smart Board and PC for each teacher. The introduction of the new technology tools had an immediate impact in student attendance and performance.

Intel’s ‘Generation Today’ social CSR initiative last year was highly successful, with the highlight being the creation of the longest human chain in the ‘Longest Touch’ rally made up of 15,000 roadshow visitors.

Prakash Mallya, Country Manager Sales and Marketing Intel Malaysia and Singapore said, “Our experience with cases such as Sekolah Kebangsaan Paya Bunga helps demonstrate that a gain in productivity may be achieved if people were given the right set of tools. There are currently over 2.7 million personal computing devices in Malaysia over 4 years old,” said Mallya. “For owners of older PCs, this campaign may be an ideal time to refresh their PC.”

Intel PC Refresh
(L-R) Wo Ai Mee (Partner/Channel Marketing Manager, Consumer Channels Group, Microsoft Malaysia), Angelyn Cheong (Senior Manager Marketing Acer), Prakash Mallya (Country Manager Sales and Marketing Intel Malaysia and Singapore), Sameer Tupaki (Marketing Manager Intel Malaysia), Calvin Lim, (Marketing Manager Dell) and James Low, (Market Development Manager HP).

“Our latest PC Refresh Campaign builds on the success of the previous years’ campaigns including 2013’s ‘Generation Today’ and we look forward to rolling out all the exciting events we have planned in support of this,” said Sameer Tupaki, Marketing Manager Intel Malaysia who was also present at the launch announcement.

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Tupaki added that consultants from SNS Network Sdn Bhd will be available at select retail locations to provide back-up services to customers to ensure a seamless move to a brand new device.

This year’s PC Refresh Campaign follows up on the recently concluded ‘Generation Today’ campaign and will be supported by ecosystem partners including Acer, Asus, Dell, HP, Lenovo and Microsoft.

For more information about participating retail outlets, participating brands as well as campaign roadshow destinations and schedules, visit pcrefresh.intel.my.


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