You can now pay for your purchases on Apple App Store with Celcom Direct Billing

Apple Celcom Carrier Billing

Celcom is the latest local telco to offer subscribers the option to pay for purchases on the Apple App Store, Apple Music and iTunes, conveniently via their mobile phone account. This facility is open to all Celcom postpaid and prepaid customers in Malaysia.

Customers with a new or existing Apple ID need just to select “Carrier Billing” as a payment method in their account settings for the App Store, Apple Music and iTunes. This can be done from their iPhone, iPad, iPod touch or Mac; as well as iTunes from their PC.

For a guide on how to configure your devices for mobile billing, read this official support page from Apple.

Once set up, it immediately allows for one-tap purchasing from Apple devices, including Apple TV and Apple Watch.

Apple mobile phone billing now in more countries

Apple mobile phone billing is now available through selected carriers across 18 countries including Austria, Belgium, Denmark, France, Germany, Hong Kong, Italy, Japan, Malaysia, Norway, Russia, Saudi Arabia, Singapore, Sweden, Switzerland, Taiwan, Turkey, and United Arab Emirates (UAE).

For Apple, its “Services” category that includes the App Store, Apple Music, Apple Pay, iTunes, and iCloud, is rapidly growing and is highly lucrative. App Store revenue grew 40% year-over-year (Q1 2017), raking in USD7 million in the quarter. Apple Music and iCloud storage specifically, is experiencing double digit revenue growth.

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For more information about Celcom, visit



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