The gaming segment continues to be a growth segment in the PC industry. In a short time, Lenovo through its sub-brand Legion, has carved a name for itself in the gaming PC sector with a premium, powerful family of gaming devices. Today, it unleashed the new Lenovo Legion Y530 Laptop, as well as refreshed notebooks, gaming towers and gaming cubes in Malaysia.
Since its global debut in 2017, Lenovo Legion has seen a rapid rise in both brand recognition as well as market share. In countries like Taiwan and Vietnam, it is the fastest growing vendor. Meanwhile, it is amongst the Top 3 gaming PC brands in Hong Kong, Malaysia, Singapore and Thailand with market share as high as 19.7 percent (GFK data 2017-2018).
The Malaysian launch saw a slew of new and refreshed Lenovo Legion hardware being introduced. This included the star of the show – Lenovo Legion Y530 Laptop, Lenovo Legion C530 Cube, Lenovo Legion T530 Tower, Lenovo Legion Y730 Laptop, Lenovo Legion C730 Cube and Lenovo Legion T730 Tower.
Lenovo Legion Y530 Laptop
Based on consumer insight, there’s a chunk of gamers who are working adults between the ages of 18 to 35 (17%) and 36 to 49 (11%). Drilling down, there’s a split of 59% and 41% of men and women gamers.
These are people who may be looking for a powerful but versatile notebook that can look serious in a meeting room, but also pack serious punch for games when at home or on-the-go.
The Lenovo Legion Y530 is considerably thin and light, sporting an industrial, serious look with a matte-black finish. It tips the scales at 2.3kg while measuring 23.9mm at its thinnest point.
It offers a full-sized, white backlit, high-response keyboard with 1.7mm of key travel.
Under the hood, it packs up to an 8th Gen Intel Core i7-8750H processor and up to NVIDIA GeForce GTX 1050 Ti graphics.
These are mated to up to 16GB of DDR4 2666MHz memory and up to 256GB M.2 PCIe SSD storage.
In terms of connectivity and expansion, the notebook offers up to 2×2 Wi-Fi 802.11ac and Bluetooth 4.1, Gigabit LAN, with three USB 3.1 Type-A ports, one USB Type-C port, one Mini DisplayPort 1.4, one HDMI 2.0 port, and a Kensington Lock.
The Lenovo Legion Y530 runs Windows 10 Home out-of-the-box.
The Lenovo Legion Y530 retails from MYR3,599 and is available online and at all Lenovo exclusive stores nationwide.
Lenovo Legion C530 Cube, Lenovo Legion T530 Tower, Lenovo Legion Y730 Laptop, Lenovo Legion C730 Cube and Lenovo Legion T730 Tower will be available by end of 2018.