ASUS Malaysia took the no holds barred approach in its Zenvolution event on Saturday, 6 August, where it unveiled a plethora of next generation devices. The smartphone series that propelled it to mobile stardom–ZenFone, is now in its third iteration, bringing premium design and cutting edge tech. The Taiwanese tech giant continues to drive innovation in its portable notebook range with the debut of some stunning contenders–ZenBook 3, Transformer 3 and Transformer 3 Pro.
ASUS doesn’t beat around the bush when it says it wants the #1 spot in the Malaysian smartphone race. Its highly-successful ZenFone series was instrumental in propelling the brand into its current #2 position, taking just two years.
ASUS corporate vice president Eric Chen thanks ASUS fans for their loyal support and promises even more cutting-edge products in the near future. In a closed door interview with him after the launch, Chen said ASUS will continue to deliver quality products that meet customer demands in all price points. He pointed that quality, technology and customer experience are key focus for the brand.
The ZenFone 3 Deluxe and ZenBook 3 are testament of what ASUS is capable of, in line with its aspirations and ambitions to occupy more premium ground.