IKEA introduces the bookbook, its lag-free, intuitive, energy-efficient 2015 IKEA catalogue

IKEA bookbook
Hello. I'm bookbook.
IKEA bookbook
Hello. I’m bookbook.

Swedish home furnishings giant IKEA has released its latest 2015 IKEA Catalogue, along with a brilliant storyline that would shame even the likes of Apple.

IKEA urges all to “experience the power of a bookbook” – the revolutionary 8mm thin, 7.5 x 8-inch tactile catalogue that’s lag-free, simple and well, doesn’t need a power supply. It comes pre-installed with thousands of home furnishing ideas, multi-user and highly shareable.

IKEA bookbook

Brilliant, IKEA, brilliant.

Watch the video below:

Source: IKEA

 

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Vernon
Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--hallmarks of a true petrolhead.