OPPO has just announced a new addition to its expansive celebrity brand ambassador list. This time it’s beautiful Taiwanese singer Hebe Tien, who will join local celebrity Neelofa as product ambassadors for the upcoming OPPO F7.
The Chinese smartphone maker is no stranger to harnessing celebrity endorsements to boost brand recognition. The previous OPPO F5 had a long list of global and local ambassadors including the stunning Chinese actress Dilireba (Dilreba Dilmurat); popular Taiwanese singers Yoga Lin and Eric Chou; as well as local favourites Fattah Amin, Neelofa, Ayda Jebat and Min Chen.
Hebe Tien is a Taiwanese singer and actress, formerly of hit all-girl group S.H.E. The 35-year old released her debut album, To Hebe, in 2010 establishing her as a solo artist. Her song, “A Little Happiness,” the theme song of the 2015 Taiwanese film Our Times became a hit in Taiwan.
Her music video for “A Little Happiness” has exceeded 100 million views on YouTube, the first Chinese-language music video to achieve the number in leading video platform’s history.
OPPO says, Hebe’s positive personality and image can help the brand reach out to a broader consumer and fan base.
The upcoming OPPO F7 is the next “Selfie Expert”, featuring a massive 25MP selfie camera that’s enhanced by artificial intelligence.
The selfie-centric phone is set to hit the Malaysian market sometime in April.