Grab reveals that during the Movement Control Order (MCO) period, many convenience and grocery businesses achieved 3x increase in sales via the GrabMart service. It’s no surprise seeing that the lockdown limited people’s movements, even for basic essentials. With the Recovery Movement Control Order (RMCO) in place, most businesses and economic sectors have reopened and consumers continue to look for safe, convenient ways to shop for their daily needs whether online or offline.
The MCO has accelerated the digitalisation of businesses and in some ways, forced businesses to adopt digital platforms in order to survive. Unsurprisingly, the uptake of food deliveries, online shopping, and deliveries of essential goods was high. Traditional retailers, however, were hard hit by the MCO—especially those not permitted to operate during the period, or those that rely on high foot traffic and physical walk-ins.
Here is where GrabMart comes in. Introduced last November, it has since expanded beyond the Klang Valley to Johor Bahru, Kota Kinabalu, Kuching, Ipoh, Melaka, and Penang.
Grab sees a gap where it can become an enabler for businesses in the “new normal,” also in line with the government’s upcoming Shop Malaysia Online Inititiative.
Through GrabMart, the company aims to help retail SMEs and chain brands achieve two key objectives: meet customers’ on-demand needs with “instant delivery”; enable retailers to leverage on millions of customers on the Grab platform.
As consumers become more sophisticated online on-demand shoppers, they increasingly expect faster speed and safety for their purchases. With more than 120,000 delivery partners nationwide, Grab says it is consistently optimising its technology to improve its delivery efficiency.
The company revealed that it recorded consistently high levels of service, with deliveries typically under 30 minutes, for as low as MYR5.
The vast Grab platform offers retailers leverage—with over 20 million downloads of its app, retailers can tap into a ready community of tech-savvy users and instantly expand their reach and potential sales.
As an added perk, retailers can reward their customers with GrabReward points, while gaining access to in-depth insights on brand engagement and product preferences.
“We are excited to expand and help more businesses transition seamlessly to adopt instant retail,” said Sean Goh, managing director of Grab Malaysia.
He added that since the MCO and CMCO, multiple pioneering retail chains spanning across categories such as convenience and independent grocers, pharmacies, health, beauty and eyewear, and books, stationery and gifts have been leveraging GrabMart to serve their customers.
“GrabMart is a convenient low cost avenue for us to digitalise our business while making gifts easily available for consumers. Through this partnership we’ve seen 20x growth in daily orders on seasonal campaigns,” said Jameson Yap, founder and CEO of S&J Co.
Micro-entrepreneur Al-Hafiz bin Abdul Rashid Chaw, who owns and runs Ulam Melayu at Pasar Besar TTDI said, “It might be unusual for market vendors to sell fresh produce via an app, but GrabMart was a great way to get more customers. In fact, once I had 40 orders in just 15 minutes.”
“As a leader in wellness, health and beauty, customers regularly reach out to us to meet their urgent needs. Hence, GrabMart helps us cater to them instantly. In fact, we saw a 12x growth from being featured in a GrabMart campaign.”
If you’re a businesses and interested to learn more about GrabMart, read more here.
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