Grab’s continuous effort to be the everyday, everything super app for everybody takes another forward leap with yet another new service—GrabMart.
Grab is piloting its new offering, essentially an on-demand everyday goods delivery service. This covers daily necessities such as selected grocery items, fruits, health & beauty products, stationery, and other goods and services.
It’s a natural extension from Grab’s existing services, and taps into Grab’s growing customer base who already use GrabPay, Grab rides and GrabFood, amongst other things.
Some pioneering partners of GrabMart include SMEs and popular big chain stores such as Guardian, Caring, MyNews, MBG, MPG, BIG Pharmacy, Kiara Supermarket (independent grocer), and Utama Florist.
Grab is piloting the service in Damansara Uptown, Bandar Utama, TTDI, Kota Damansara, Mutiara Damansara, Mont Kiara and Hartamas.
Being part of the ecosystem, customers can pay seamlessly via GrabPay, earn GrabRewards points and also track delivery. Delivery fee ranges from MYR5 to MYR9 depending on travel distance.
To use GrabMart, you just need to click on the Food tile, and look for the GrabMart icon.
Based on first impressions, I have the opinion that it’s a logical decision for Grab to roll out this service. From a customer stand point, it enriches the Grab platform, further expanding use cases. From a business perspective, it helps grow income opportunities for entrepreneurs and SMES, ride and delivery partners, as well as merchant partners.
My initial feedback is that GrabMart shouldn’t be placed under “Food” within the app; instead, either independently as “GrabMart” or alternatively under “Delivery” as would the existing GrabExpress. While one may consume books and feed one’s brains with knowledge, what one buys from MPH can hardly be classified as “food” per se.
Nonetheless, I’m eager to try this service out.
What do you think?
