GrabPay records 6X new user growth with e-Tunai Rakyat programme

GrabPay launch
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In a media statement today, Grab revealed that the number of users on its GrabPay platform has increased by six fold since the launch of the e-Tunai Rakyat initiative on 15 January. This includes conversion of Grab cash-based users to the GrabPay e-wallet.

The e-Tunai Rakyat programme is a government initiative to spur the adoption of e-wallets and the nation’s digital economy. The government has allocated MYR450 million for the initiative that will impact 15 million Malaysians.

To qualify, recipients need to be a Malaysian citizen aged 18 and above, and earn less than MYR100,000 in income per year. The programme runs from 15 January until 14 March 2020.

Grab, alongside Touch ‘n Go eWallet and Boost were selected to be part of the nationwide digital initiative.

To date, 1 in 3 of Grab’s daily active users has registered for the e-Tunai Rakyat initiative, with its first tier of users already redeemed the MYR30 disbursement.

Grab said that 1 in 5 of its users who received the disbursement have already made a transaction, in which 70 percent were spent at one of its GrabPay merchants.

Ooi Huey Tyng, managing director of GrabPay said, “When we launched GrabPay a year ago, we viewed the cashless culture beyond a one time push but a long term change in user’s payment habits, with the vision to be the Rakyat’s e-wallet. We are encouraged by the interest from the public when the government first announced the initiative last year, as such, we have been fortifying our platform to ensure upon the launch of the initiative, our platform will be stable and have minimal impact to the user’s journey.”

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“We are very encouraged by these numbers and with the support and push from the government and the industry as a whole, we anticipate these numbers will increase in the coming days.”

Besides the MYR30 disbursement, Grab also collaborated with its merchant network including some of its users’ favourite brands to offer even more value-added perks for qualified recipients.

Through its “Siapa Cepat, Banyak Dapat” campaign, each successful registration unlocks further value, with discounts and vouchers worth up to MYR3,000.

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GrabPay is accepted nationwide at a variety of merchants and services, including hypermarkets, health and beauty retailers, cinema outlets, fast food chains, convenience stores, and more.

Recently, it collaborated with Maybank to widen its merchant touchpoints further.

Via PayNet, GrabPay is officially the first e-wallet in the country to adopt DuitNow QR, Malaysia’s National QR standard.

Grab said that the company is encouraged by the growth numbers from the initiative; with the support and push from the government and the industry, it anticipates these numbers will increase further in the coming days.

Have you claimed your MYR30 e-wallet credit? Don’t forget to verify your e-wallet accounts first.

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