Fitbit Versa Inspire

Google offers to buy Fitbit

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Google owner Alphabet has made a bid to acquire wearable maker Fitbit, Reuters reports. The move may be to fast track the company’s entry into the fitness tracker and smartwatch hardware market. Google currently develops and markets Wear OS, its smartwatch operating system; it does not have its own branded wearable.

Apple is the current leader in smartwatch and wearables while Fitbit leads in the fitness tracker space. Other major players include Samsung and Xiaomi.

The report says that “there is no certainty that the negotiations between Google and Fitbit will lead to any deal.”

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No figures for Google’s bid has been revealed.

Watch this space, this could be interesting.

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