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Google offers to buy Fitbit

Google owner Alphabet has made a bid to acquire wearable maker Fitbit, Reuters reports. The move may be to fast track the company’s entry into the fitness tracker and smartwatch hardware market. Google currently develops and markets Wear OS, its smartwatch operating system; it does not have its own branded wearable.

Apple is the current leader in smartwatch and wearables while Fitbit leads in the fitness tracker space. Other major players include Samsung and Xiaomi.

The report says that “there is no certainty that the negotiations between Google and Fitbit will lead to any deal.”

No figures for Google’s bid has been revealed.

Watch this space, this could be interesting.

By Vernon

Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.