While the new Fitbit Sense stole the show at Fitbit’s fall product launch, the smartwatch and fitness tracker maker also introduced practical upgrades to its popular Fitbit Versa and Inspire series. The Fitbit Versa 3 now features a built-in GPS and Active Zone Minutes, as well as the ability to answer calls, thanks to a built-in mic and speaker.
Fitbit has revealed Fitbit Sense, its most advanced health smartwatch yet–featuring the world’s first electrodermal activity (EDA) sensor on a smartwatch to manage stress, alongside several other new sensors to track health and wellbeing. The company also introduced the refreshed Fitbit Versa 3 smartwatch and Fitbit Inspire 2 fitness tracker, and continues to push its Fitbit Premium subscription to users as a holistic health and wellness solution.
Google owner Alphabet has made a bid to acquire wearable maker Fitbit, Reuters reports. The move may be to fast track the company’s entry into the fitness tracker and smartwatch hardware market. Google currently develops and markets Wear OS, its smartwatch operating system; it does not have its own branded wearable.
Apple is the current leader in smartwatch and wearables while Fitbit leads in the fitness tracker space. Other major players include Samsung and Xiaomi.
The report says that “there is no certainty that the negotiations between Google and Fitbit will lead to any deal.”
No figures for Google’s bid has been revealed.
Watch this space, this could be interesting.