Discovery Channel and HP Partner Present New Episodes of Hit Series “Mythbusters”

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Mythbusters. Image source: AdamSavage

Have a go at some of the myths surrounding laptops with Discovery Channel’s “MYTHBUSTERS”, right here in our own back yard! Discovery Channel, one of the world’s most widely distributed television brands and the flagship network in Discovery Networks Asia-Pacific (DNAP) portfolio, recently announced its six week partnership with the world’s largest provider of information technology infrastructure, software, services and solutions, HP to present new episodes of Discovery Channel’s MYTHBUSTERS to viewers in Southeast Asia.

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[quote]Speaking of the partnership, Jacqueline Tok, vice-president, advertising sales, DNAP said, “Leveraging on our synergies as market leaders, Discovery Channel and HP are working together for the first time to bring viewers new episodes of our hugely popular series MYTHBUSTERS. Our integrated campaign extends the viewing experience beyond television and provides our valued partner HP with customized solutions to further reach their target audience and launch their latest business UltrabookTM, the HP Folio13.”[/quote]

The six week partnership will include on-air, on-ground and online elements which will include an on-air spot campaign for the HP Folio13, HP’s newest business Ultrabook™ that will air on Discovery Channel, TLC and Animal Planet; an online campaign featuring a contest that will provide one lucky winner with a truly unique Discovery Channel experience – a trip for two to visit the MYTHBUSTERS lab in San Francisco. More information about the contest and how to enter is available on www.discoverychannelasia.com/folio13 . To qualify, participants will be required to correctly answer two questions and in less than 20 words describe what they like best about MYTHBUSTERS. There will also be HP Folio13 UltrabooksTM to be won; and on-ground campaign of roadshows in four cities which includes Indonesia, Thailand, Bangkok, Singapore and Malaysia.

DatesLocation
22nd – 25th MarchGandaria CityJakarta, Indonesia 
24th – 25th MarchCentral WorldBangkok, Thailand 
14th – 15th AprilMarina SquareSingapore 
25th – 29th AprilMidvalley MegamallKuala Lumpur, Malaysia

List of dates and locations for the on-ground roadshows

[spoiler title=”Read the Official Press Release”]

DISCOVERY CHANNEL AND HP PARTNER TO PRESENT NEW EPISODES OF HIT SERIES MYTHBUSTERS 

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– Integrated campaign includes roadshows to bring the HP Folio13 to Malaysia, Thailand, Indonesia and Singapore, and online contest with exclusive trip to Mythbusters lab in San Francisco as grand prize in addition to HP Folio13UltrabooksTM

Kuala Lumpur, April 20, 2012 – Discovery Channel, one of the world’s most widely distributed television brands and the flagship network in Discovery Networks Asia-Pacific’s (DNAP) portfolio, and HP, the world’s largest provider of information technology infrastructure, software, services and solutions to individuals and organizations of all sizes, announced details of a six-week partnership. From March 23 to April 28, 2012, HP will present new episodes of Discovery Channel’s popular series MYTHBUSTERS to viewers in Southeast Asia.

Jacqueline Tok, vice-president, advertising sales, DNAP, said, “Leveraging on our synergies as market leaders, Discovery Channel and HP are working together for the first time to bring viewers new episodes of our hugely popular series MYTHBUSTERS. Our integrated campaign extends the viewing experience beyond television and provides our valued partner HP with customized solutions to further reach their target audience and launch their latest business UltrabookTM, the HP Folio13.”

Expressing enthusiasm about the newly-forged partnership, Dennis Mark, vice president & general manager – Personal Systems Group HP South Asia and Taiwan (SEAT) said, “The UltrabookTM category is one that is brimming over with thin and light offerings that cater to a spectrum of audience segments. What really sets the HP Folio13 apart is the truly mobile experience it provides business users and professional consumers, thanks to its outstanding battery life of up to 9.5 hours(1). We believe the best way to experience the great features we have packed into the HP Folio13 would be to ‘touch, feel and test’ the product – in the quintessentialMYTHBUSTERS fashion. We are excited to partner with Discovery Channel for a series of exciting roadshows that bring the HP Folio13 experience closer to SEAT markets.”

The partnership includes on-air, on-ground and online elements. In addition to presenting brand new episodes ofMYTHBUSTERS to Discovery Channel’s viewers in Southeast Asia, the on-air component includes a spot campaign for the HP Folio13 that will air on Discovery Channel, TLC and Animal Planet for the duration of the partnership. Discovery Channel and HP will be running an online contest that will provide one lucky winner with a truly unique Discovery Channel experience – a trip for two to visit the MYTHBUSTERS lab in San Francisco. More information about the contest and how to enter is available on www.discoverychannelasia.com/folio13 . To qualify, participants will be required to correctly answer two questions and in less than 20 words describe what they like best about MYTHBUSTERS. There will also be HP Folio13 UltrabooksTM to be won. For fans who want more about the MYTHBUSTERS, the dedicated microsite will also have information about the series and hosts, and clips of various myths as seen on the show.

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For a more immersive experience, there will be roadshows in four cities in Southeast Asia, kicking off March 22-25 at Gandaria City in Jakarta, Indonesia, and from March 24-25 at Central World in Bangkok, Thailand. Other locations are Marina Square in Singapore on April 14-15, and Mid Valley Megamall in Kuala Lumpur, Malaysia on April 25-29. At the roadshows, visitors will get the chance to test some “myths” associated with laptops, discover the unique features of the HP Folio13, and win prizes including exclusive MYTHBUSTERS merchandise at the various interactive booths. At the end of each roadshow, there will also be a HP Folio13 notebook to be won.

On MYTHBUSTERS, special-effects experts Adam Savage and Jamie Hyneman take on age-old myths and urban legends to show you what’s real – and what’s reel. Have a blast with the MYTHBUSTERS as they use modern-day science to uncover the truth behind popular rumours, urban and Internet myths, and historical claims, using their trademark quirky, action-packed – and often unconventional – methods. In each episode, theMYTHBUSTERS put what remains of their nine lives on the line to bust more myths and dispel untruths in the name of science, on Discovery Channel every Friday at 9:00 p.m. (Malaysian time) across Southeast Asia.

[/spoiler]

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