Uber launches Momentum in Malaysia, first-in-Asia driver loyalty program

Uber Momentum

Uber, the rapidly growing car sharing platform, has launched Momentum in Malaysia — the first of its kind driver loyalty program in Asia. Momentum has been highly successful in the US and UK. It aims to generate significant rewards and savings for Uber driver partners in Malaysia.

Since its introduction, Uber has empowered Malaysians to take charge of their lives and careers, and brought disruptive yet positive change to the nation’s transportation industry — both for drivers and consumers.

Uber hopes to grow the pool of drivers and increase activity of the Uber platform further through Momentum. To achieve this, Momentum will help by lowering operating costs for driver partners, giving drivers access to lifestyle rewards, upskilling with academic opportunities and also creating a supportive community amongst driver partners.

Uber Momentum
The Uber team with partners.

The rewards of Momentum were designed based on feedback collected from thousands of driver partners nationwide. Momentum rewards are based on three tiers: General Rewards, Achievement Rewards and #MyUberHero Rewards.

Armed with solid feedback, Uber has struck partnerships with like-minded brands like Lazada, Lim Tayar, CitiCars, Syed Bistro, BIG Prepaid, Jabra, Cars International, Chatime, just to name a few. Under General Rewards, Uber drivers can get special discounts and rates on products and services. Petrol vouchers or discounted vehicle maintenance, for instance, may help decrease operational costs. What’s important is that driver partners generate additional sustained income.

Achievement Rewards has an element of gamification where driver partners receive badges based on performance or achievements. These badges return a variety of rewards including F&B vouchers, Jabra headsets and even mystery gifts.

Ashok, a Malaysia-based Uber driver partner said, “I am delighted that Momentum is launching in Malaysia. As a professional driver, the cost of running my car is my biggest expense, so it’s great I can now save money on essential maintenance. The lifestyle perks are also a fantastic edition to the programme and I am excited to see what other rewards Uber will add in the future.”

Aside from monetary advantages, Momentum is also designed to upskill driver partners. Through Momentum, driver partners will learn to better manage their capital and operational costs, reduce maintenance expenses and increase asset utilisation using smart technology.

Speaking at the launch, Chan Park, General Manager, South East Asia, Uber reiterated, “Our driver partner community is a critical part of our business, and the key to our ongoing success. Momentum is about enhancing their experience when driving on the Uber platform and we are delighted to be able to give something back to them through these fantastic rewards. The partnerships formed with these select organisations are designed to provide our driver community with the things they want most.”

Leon Foong, General Manager, Kuala Lumpur, Uber added, “Uber Malaysia is focused on creating economic value by providing desirable opportunities to all Malaysians and upskilling them so that they can move up the value chain. It’s now in their hands to take charge of this opportunity, and truly drive in the front seat of their lives.”

Starting 1st July 2015, all Uber driver partners in Malaysia will have access to Phase One of the following rewards in the form of large discounts and cash vouchers, across participating outlets in Klang Valley, Johor Bahru and Penang.

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Uber Momentum

Drivers can access Momentum via the online website www.momentummalaysia.com and also via a dedicated dual-language smartphone app that will roll out on 1 July 2015 (Android), and an iOS version in Q3 2015. Drivers will also be distributed with a Momentum Welcome Kit and loyalty card.

There are currently thousands of Malaysians who are already Uber driver partners. If you’re interested in becoming part of the family, visit partners.uber.com.

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