For the uninitiated, Snapchat can be an intimidating app to navigate, unless if you’re a Gen Z, of course. In testing since early this year as reported by The Verge previously, the social app’s major UI overhaul is now officially rolling out. At the Snap Partner Summit, Snap rolled out a more conventional, simplified interface, putting focus easy access to its most popular products.
At its virtual partner summit today, Snap introduced new developer products and partnerships across its Snap Kit, Snap Games, and Bitmoji ecosystems. The company also introduced Snap Minis, a new way for developers to bring experiences inside Snapchat while leveraging the social power of the platform.
Parenting the next generation always raises a new set of challenges as well as opportunities. After all, new parents are raising their children in a world that is very different from the one they experienced in their own childhood. Over the past couple of decades, technology has also changed things more fundamentally with parents today raising a generation who at times can feel as if they are speaking an entirely different language to them.
As a platform, Snapchat is focused on connecting close friends and family–and that’s never been more important than it is right now. Snap is proud to help Gen Z and millennials stay connected to each other through visual communication as people look for virtual ways to spend time together with their real friends, and is working with publishing partners, the World Health Organisation (WHO), and other experts to ensure that Snapchatters have access to fact-based reporting and credible updates about COVID-19. As a nationwide movement control order taking effect from 18-31 March 2020 here in Malaysia, it is important for everyone to be equipped with the right information about COVID-19.
As a kid, you tend to do a lot of weird stuff. Like, have an imaginary 8-foot friend named Bob the Shorty, or being an infamous thief running away from the cops. I’m not sure if you did this, too—jumping on the furniture in the house pretending that the floor has some sort of endangering substance or maybe water or lava. In 2017, “the floor is lava” became a viral social media challenge that was popular amongst the millennials and Gen Z’s. You can relive that experience with the “Hot Lava” game on Apple Arcade (it’s bloody fun), but there’s another hot new way. Today, Snap Inc released a ground-breaking (literally) new lens that transforms the ground on your Snapchat camera into a scorching lava pit or a deceivingly serene body of water.
Friends who play games together, stay together. But understandably, friends can’t always play at the same time. So today, Snap Games is introducing a new gameplay format called Leaderboard Games that will allow Snapchatters to play games with friends without playing games with friends…at the same time.
Snap Inc. and Taylor’s University announced a partnership to incorporate augmented reality (AR) in the university’s American Degree Transfer Program’s (ADP) curriculum, the first such partnership in Southeast Asia.