Sony wins eight Red Dot Award: Product Design 2020

Red Dot Award 2020
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What a way to celebrate April Fool’s Day. Sony has announced that seven products across various categories have been awarded the prestigious Red Dot Award: Product Design 2020. Thanks to a new metacategory, one of its products also won a double.

Headlining the impressive sweep is the new Bravia Z8H 8K LED Series, which received the Red Dot: Best of the Best award. This is followed by the Xperia 1 flagship phone; the WF-1000XM3 truly wireless earphones; the WH-H910N h.ear on 3 wireless noise-cancelling headphones; the DualShock4 Back Button Attachment; and the toio hands-on “toy platform.”

That aside, the Venice Extension System received a double recognition under the new metacategory for “Innovative Products”—a special category the focuses on the degree of innovation.

The prestigious Ret Dot Design Award is administered by Design Zentrum Nordrhein Westfalen in Germany. All design entries are judged by the esteemed Red Dot Jury, which comprises some 40 international experts on nine criterions that are constantly adapted to new technical, social, and ecological requirements. To be adjudged a winning product, it needs to tick all the right boxes, including degree of innovation, formal quality, ergonomics, functionality, durability, product periphery, self-explanatory quality, ecological compatibility, and symbolic and emotional content.

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Bravia Z8H Series TV

Unveiled at CES 2020, the Bravia Z8H 8K LED encompasses the best of Sony’s design and technology—enhanced picture quality, slim, minimalist design and new Sound-from-Picture Reality technology. The new TV utilises the Picture Processor X1 Ultimate for realistic colours, more accurate shadow detail and deeper blacks than standard LED TVs.

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Venice with Venice Extension System

Widely embraced by the production community, the Venice digital cinema with the Venice Extension System won in a second entry under a new metacategory “Innovative Product” for its competitiveness and futureproof design.

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Launched in 2018, the lightweight, easy to use tethered Venice Extension System allows for the camera body to be detached from the image sensor block without degradation in image quality. Its highly configurability and portability is a mark of outstanding mobility “to create even better imagery, unlocking the future of film cinematography.”

Xperia 1 smartphone

Launched in August 2019, Xperia 1 encapsulates Sony’s proven professional display and cinematography technologies into a beautiful, sleek flagship smartphone.

WF-1000XM3 truly wireless headphones

Launched in July 2019, the WF-1000XM3 quickly attained critical-acclaim thanks to its industry-leading noise cancellation, design and audio quality.

WH-H910N h.ear on 3 wireless noise-cancelling headphones

The WH-910N comes with Dual Noise Sensor technology to cancel ambient noise, Adaptive Sound Control and five trendy colour combinations to deliver a good-looking, great-sounding headphones.

DualShock4 Back Button attachment

Paired with the DualShock 4 wireless controller, the snap on accessory introduces two ergonomic rear buttons that are mappable to the controller, designed to elevate competitive play.

Toio system

Toio, introduced by Sony Interactive Entertainment, is a robot toy designed to foster children’s creativity. It provides children with various forms of play such as battle, racing, sports, art and programming.

Find out more about Sony’s Red Dot Award design wins here.


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