In the not-too-distant future, we may no longer own cars. While we’re still far from that reality, people today have the option of using e-hailing services, or even easily rent cars over short or long periods with platforms like SOCAR. The biggest car-sharing platform today, SOCAR introduced its bigger and better self on Tuesday, with not only an expanded fleet of cars and availability zones, but also enhanced customer experience via its rebranded SOCAR2U door-to-door car delivery service.
Launched in January 2018, the South Korean car-sharing giant chose Malaysia as its first overseas expansion market. And it looks like it was the right decision.
“We are celebrating this key milestone of having 2,000 cars to underline out strength as a tech-enabled company. At SOCAR, we use data to tap into the preferences of our customers, rolling out car models at locations and price points that prove irresistible to our end user. Ultimately, we want SOCAR to go beyond mobility to allow users to really tap into their deepest desires by giving the freedom to go to the places they want to,” said Leon Foong, CEO of SOCAR Malaysia.
Leon said over the next 12 months, SOCAR will be focusing on delivering a customer-first “SOCAR experience”—from the moment you sign up to the moment you return your car. He added that the local driver license approvals are now done within a mere two minutes.
SOCAR’s data-driven strategy has resulted in the rollout of new services like Oneway to the Airport, and its expanded SOCAR2U service. Available in the Klang Valley, SOCAR2U’s availability now spans USJ21 to Bukit Bintang, all the way to Kota Damansara. The service lets you reserve your preferred car, then have it delivered to your desired pick-up point, as well as have the car picked up from your preferred return location; for a fee of MYR10. Within the service coverage area, of course.
Malaysians have taken to the car-sharing platform in a big way, with SOCAR’s membership base now standing at over 500,000. SOCAR revealed that a typical reservation is 4-5 hours, but some users do book up to 30 days. Starting with just 100 SOCAR zones, numbers have grown ten-fold to 1,000 SOCAR Zones across the Klang Valley, Penang, and Johor.
SOCAR’s fleet of 2,000 cars cover 26 different car models including the Volkswagen Polo, Perodua Alza, BMW 330e, and Mazda CX-5, with new cars added to the fleet almost every month.
To celebrate the company’s milestone, SOCAR has announced an online game where you can stand to win MYR500,000 worth of promo codes. Each player can win promo codes worth MYR500, MYR250, and more. Head over to https://play.socar.my to play.
Not a SOCAR member yet? Download and register here.
