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Automotive

Ford to put Android in millions of its cars in 2023

AT - TIME

Ford has announced that it will be partnering Google to power millions of future Ford and Lincoln vehicles with Android and Google services. The unique six-year partnership, to kick off in 2023, is poised to accelerate Ford’s transformation and reinvent the connected vehicle experience. The car maker will also use Google Cloud as its preferred cloud provider, leveraging on Google’s expertise in data, artificial intelligence (AI), and machine learning (ML).

That aside, the two industry giants will establish a new collaborative group, Team Upshift to “push the boundaries of Ford’s transformation, unlock personalised consumer experiences, and drive disruptive, data-driven opportunities.”

This may entail developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more, Ford said in its press release.

Beginning in 2023, Ford and Lincoln vehicles at all price points will benefit from the Android digital experience with Google apps and services built-in. While Ford did not specifically name Android Automotive (different from Android Auto for smartphones), the Android-based infotainment system will include Google Assistant, Google Maps, and Google Play apps that are optimised and integrated for in-car use.

Currently, Ford’s Sync 3 and Sync 4 infotainment systems are based on BlackBerry’s QNX, a robust Linux-based OS.


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By Vernon

Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.