SneakerLAH kicks in with fifth edition, powered by U Mobile

U Mobile x SneakerLAH
  • Save
AT - Alibaba

SneakerLAH 2019—Malaysia’s biggest, most anticipated sneaker lifestyle convention—returned for its fifth instalment, this time presented by U Mobile.

This year, U Mobile came onboard as title sponsor for SneakerLAH for the first time, in line with its commitment to support initiatives that bring customers closer to their passions and realise their unlimited potential.

U Mobile presented two special activity areas for visitors, inspired by street culture. First up was U Mobile Zone, a space designed for attendees to chill and enjoy a cup of coffee from Pulp; or shoot hoops at a basketball arcade game called Arcade Shootout.

U Mobile x SneakerLAH
  • Save

The other called Unlimited Streets, was a hangout spot that featured a rotating platform designed for attendees to showcase their Outfit of the Day aka #OOTD, or Kicks of the Day from all angles.

U Mobile x SneakerLAH
  • Save

As a special treat, U Mobile flew in Brendan Dunne and Matt Welty of Complex’s Full Size Run sneaker talk show fame. The iconic duo made an appearance over the convention weekend and participated in a panel discussion with other local sneaker personalities as well as “meet and greet” sessions with fans. 

SneakerLAH was founded by sneakerhead Bryan Chin in 2014. The inaugural event chalked up 17,000 participants. Due to unexpected overwhelming response, the founder subsequently engaged Future Sound Asia to handle the event production and management of the event.

READ ALSO  9 best 2017 Merdeka ads you shouldn’t miss

For the latest edition, it was held at the 60,000 square feet Mid Valley Exhibition Centre for the second year running. 

Latest news

Subscribe to Never miss a story, subscribe to, read stories on Feedly or follow me on Medium.

AT - Time


  • Vernon

    Founder + Chief Editor

    Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

You May Also Like

Shell 125 Years
  • Save

Shell celebrates 125 years in Malaysia  through art project featuring famous local artists

Share via: Shares Facebook Twitter LinkedIn Copy Link More One and a quarter century. ...

  • Save

‘The Influencer’ Online Reality Show to Debut Friday, 6 December on Lowyat.TV #TheInfluencer

Share via: Shares Facebook Twitter LinkedIn Copy Link More ‘The Influencer’, a new online ...

Maxis #SenyumRaya
  • Save

Maxis spreads festive cheer with #SenyumRaya

Share via: Shares Facebook Twitter LinkedIn Copy Link More Maxis has always been an ...

  • Save

“Saturday Night Live” Comes to Asia Exclusively on Comedy Central Asia

Share via: Shares Facebook Twitter LinkedIn Copy Link More Critically-acclaimed late night comedy showcase, ...

Go Bald
  • Save

Going Bald to Help Kids Fight Cancer

Share via: Shares Facebook Twitter LinkedIn Copy Link More On the second day of ...

  • Save

Uncovering the Mystery Behind the Facebook Giraffe Riddle

Share via: Shares Facebook Twitter LinkedIn Copy Link More If you’ve woken up baffled ...

Copy link
Powered by Social Snap