SneakerLAH kicks in with fifth edition, powered by U Mobile

U Mobile x SneakerLAH
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SneakerLAH 2019—Malaysia’s biggest, most anticipated sneaker lifestyle convention—returned for its fifth instalment, this time presented by U Mobile.

This year, U Mobile came onboard as title sponsor for SneakerLAH for the first time, in line with its commitment to support initiatives that bring customers closer to their passions and realise their unlimited potential.

U Mobile presented two special activity areas for visitors, inspired by street culture. First up was U Mobile Zone, a space designed for attendees to chill and enjoy a cup of coffee from Pulp; or shoot hoops at a basketball arcade game called Arcade Shootout.

U Mobile x SneakerLAH
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The other called Unlimited Streets, was a hangout spot that featured a rotating platform designed for attendees to showcase their Outfit of the Day aka #OOTD, or Kicks of the Day from all angles.

U Mobile x SneakerLAH
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As a special treat, U Mobile flew in Brendan Dunne and Matt Welty of Complex’s Full Size Run sneaker talk show fame. The iconic duo made an appearance over the convention weekend and participated in a panel discussion with other local sneaker personalities as well as “meet and greet” sessions with fans. 

SneakerLAH was founded by sneakerhead Bryan Chin in 2014. The inaugural event chalked up 17,000 participants. Due to unexpected overwhelming response, the founder subsequently engaged Future Sound Asia to handle the event production and management of the event.

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For the latest edition, it was held at the 60,000 square feet Mid Valley Exhibition Centre for the second year running. 

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