In January this year, in an unprecedented move, Samsung announced that it was bringing Apple iTunes Movies and TV Shows app and content, as well as AirPlay 2 support to its 2019 Samsung Smart TV models this Spring. And for older 2018 Smart TVs, the new capability would be made available via a firmware update. Well, the day has arrived.
All 2019 Samsung Smart TVs and select 2018 TV models with a firmware update will feature the all-new Apple TV app in more than 100 countries and offer AirPlay 2 support in 176 countries. Samsung is first TV manufacturer to integrate the Apple TV app on a Smart TV platform.
The South Korean consumer electronics giant said it will continue to offer its customers incredible value and bring the broadest selection of content available on its Smart TV platform.
Samsung users can now simply select the Apple TV icon to access all their iTunes movies and TV show purchases, and browse more than 100,000 iTunes movies and TV shows to buy and rent. This includes titles in 4K HDR.
Likewise, customers can also subscribe to Apple TV channels within the Apple TV app, and watch on demand directly in the app.
Samsung Smart TV users can also enjoy Apple TV+, Apple’s video subscription service that was announced in March, when the service launches this fall.
AirPlay 2 will allow customers to easily play videos and content from their iPhone, iPad or Mac, directly to their Samsung Smart TV.
The iTunes Movies and TV Shows app will work seamlessly with Samsung’s Smart TV Services, such as Universal Guide, the new Bixby and Search feature.
The milestone partnership between Samsung and Apple will benefit users on both platforms, enabling seamless content consumption.
Apple is all in on services, as sales of iPhone decline. The Services category generated over USD10 billion in revenue in 2018, and is set to be a key contributor to the company’s bottom line in the future.
Earlier in March, it announced a slew of new services including Apple TV+ — its new TV and video streaming service; Apple News+ news subscription service, as well as Apple Arcade–its new video game subscription service. It also announced Apple Card, a credit card that ties with Apple Pay.