Samsung scales up, unveils world’s largest Onyx Cinema LED screen

Latest 14-metre screen installed in Beijing, China
Samsung Onyx Cinema LED

For movie fans, nothing compares to watching a film at the cinema. There’s just no replacing big visuals, immersive surround sound (and popcorn). In July last year, Samsung introduced its Onyx Cinema LED screen in the brand’s attempt to redefine the cinema-going experience. Initially available only in 10.3m (33.8ft), Samsung has now unveiled an even larger configuration 4K UHD screen – 14m (46ft).

The 14m Onyx variant is installed at Capital Theatre in the Xicheng district of Beijing China. The display pushes 4K UHD resolution (4096×2160), HDR and a peak brightness of 88fL (foot-Lambert).

Onyx is the world’s first Digital Cinema Initiatives (DCI)-compliant High Dynamic Range (HDR) LED theatre display. It’s capable of achieving peak brightness levels of 146fL (foot-Lambert). This enables it to deliver the most pristine whites and the deepest blacks, with an almost infinite contrast ratio.

GSC Samsung Onyx Cinema LED
Onyx hall

Without a conventional projector, cinemas can remove the projector both, hence more seats can be fitted to the theatre. Also, an Onyx theatre has no line of site issues, so seats can go closer to the ceiling. More seats translate to potentially more revenue.

Onyx also offers distortion-free, distraction-free visuals so you can stay focused on content on-screen.

GSC Samsung Onyx Cinema LEDAnd it isn’t just about visuals. Supplementing the expansive screen is world-class audio tech from Samsung’s Audio Lab and JBL by HARMA Professional Solutions.

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There are over 20 speakers in the theatre, with an expanded audio “sweet spot” throughout the seating area.

Onyx theatres have sprouted across the world, including in Zurich, Bangkok, Seoul, Busan, Austria, Los Angeles, Malaysia and now China.

In Malaysia, the first Onyx LED Cinema Screen is located at Hall 11, GSC Cinemas, Mid Valley Megamall. GSC’s Onyx Hall offers plush eco-leather seats and the Onyx experience costs only MYR1.50 more than a regular ticket.

For more information about Onyx, visit displaysolutions.samsung.com/led-signage/onyx.

Source: AVNetwork

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