Samsung Malaysia Electronics announced a partnership with Lazada Malaysia today to unveil the first ever portal-in-portal shopping site in Southeast Asia. Through the site, you can now browse and buy Samsung home appliances direct from Lazada. The partnership kicked off with “Unbox the Wonders of Home” year-end online campaign on 11 November in conjunction with Lazada’s huge Online Revolution campaign.
The portal isn’t just another shopping destination. Lazada helps to track every brand shop within the portal according to postcodes. This is to ensure each is geographically tagged and catalogued to fit your location, subsequently entitling you to free and fast delivery.
Samsung said that it has seen a 45% increase in mobile usage for online purchases outside of cities and has deduced that Lazada is the ideal platform to showcase Samsung appliances. Lazada added that 81% of its customers reside outside of Kuala Lumpur.
As part of the partnership, you can enjoy up to 30% cashback, free gifts and 2-year warranty for all consumer electronics you purchase from Lazada. Additionally, you’ll enjoy free delivery and 0% Instalment Payment Plan (for purchases above MYR500). You can access these rewards and benefits via the free mySamsung app. Simply click on the ‘E-store’ link and you’ll be redirected automatically to Samsung’s online site at http://lazada.com.my/samsung-malaysia/.
Some of the digital appliances on promo include refridgerator, washing machine, triangle air-conditioner, vacuum cleaner and microwave oven, as well as home theatre products including Samsung’s award-winning SUHDTV, Blu-Ray player and SoundBar.
The “Unbox the Wonders of Home” promo on Lazada happens right now up to 31 Janaury 2017.
For more information, head over to www.samsung.com.my/my/offer.
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