Lokatech Engineering Sdn Bhd in partnership with EFKON, today launched LokaTAG–the nation’s first built-in toll reader for the aftermarket. The built-in toll reader offers an alternative to the portable MaxTAG (SmartTAG-compatible) device launched in October 2016.
The LokaTAG solution retails at MYR499 and is designed to be an integrated part of the vehicle, with a direct connection to the vehicle’s battery. Hence, it does not need an internal battery and also features a backlit display which displays a card error or low credit alert.
LokaTAG consists of an antenna module thats mounted on the windscreen, wiring harness and power socket, as well as a card reader module that accepts Touch ‘n Go cards.
If EFKON sounds familiar, then you’ll realise that it’s the same Austrian technology provider for Malaysia’s nationwide infra-red electronic toll collection system–SmartTAG. The long-standing SmartTAG system was first introduced in 1997, and was subsequently rolled out across the country in 2005.
As you may know, Touch ‘n Go halted sales of SmartTAG devices in August 2018, to make way for its alternative RFID-based payment system. Despite no longer selling the SmartTAG device, existing SmartTAG devices can continue to work at supported toll booths.
Consumers however, are left in a lurch. And there are many of them. In fact, there are over 4 million SmartTAG users on the road currently. SmartTAG, which is a more convenient, quicker way to make payment at toll booths as compared to the Touch ‘n Go card, is no longer an available option today. The newer option is RFID, which has less touch points overall; or motorists can stick with the venerable Touch ‘n Go card.
In October last year, MaxTAG–a 100 percent compatible SmartTAG device, also developed by EFKON, made a debut. The market response to the portable MaxTAG was phenomenal, with average monthly sales reported to be 12,000 units.
LokaTAG is set to offer another alternative to vehicle owners–the first and only authorised built-in toll reader for the aftermarket. It’s theft-proof, reliable and convenient.
Lokatech Engineering general manager Ng Shyh Kang believes that there is tremendous potential in the untapped aftermarket segment. For starters, the company is targeting sales of about 1,000 units a month.
The company says that it currently has five major car brands featuring its customised products, namely Perodua, Toyota, Lexus, Haval and Isuzu.
EFKON Asia’s director Helmuth Blasch also said that the company is constantly investing in research and development to enhance the features of the infra-red electronic toll readers, including adding Bluetooth connectivity and voice alert capabiltiies in the future. Bluetooth connectivity will enable interaction between toll readers and smart devices as well as car media systems.
Pricing and availability
LokaTAG is priced at MYR499 per unit and can be purchased from the official LokaTAG Store on Shopee Malaysia. Each purchase from the official online store comes with free on-site installation for customers in the Klang Valley, Penang and Johor, with the option of 0% interest-free Easy Payment Plan (EPP) for an extra MYR1.
Customers outside these touch point can install their LokaTAG for free at selected authorised dealers around Klang Valley.
If you prefer a more portable solution, MaxTAG retails from MYR138 for the Basic Pack on Lazada Malaysia.
Visit www.lokatag.com for more information and list of authorised dealers.