Lenovo has announced that it is partnering with United International Pictures (UIP) for the premiere of the upcoming movie – Warcraft: The Beginning. Aside from being first to catch the game-inspired movie, Lenovo customers will also enjoy exclusive premiums and opportunities to get up close at cinemas.
Partnering UIP helps extend Lenovo’s gaming customers’ experience on their PCs and portable screens to the big screen.
The partnership with UIP also aligns with two of three passion points for Lenovo’s consumer business – Gaming and Movies (the third is Music).
The global number one PC maker offers a broad spectrum of products to suit different customers and needs. The landmark partnership lets gaming enthusiasts and movie fans alike to dive into the world of Warcraft.
As part of the partnership for Warcraft: The Beginning, Lenovo Malaysia will be running a campaign from 1 June to 15 July 2016. The first 250 customers who purchase selected Lenovo Devices will be eligible to redeem Steam vouchers, Lenovo Gaming Mouse, official Warcraft t-shirts as well as movie vouchers.
You can also win tickets through contests on Lenovo Malaysia’s Facebook page (starting 20 May 2016).
Together with Golden Screen Cinemas (GSC), you’ll be able to experience Lenovo devices at several roadshows nationwide. You’ll also get a chance to win prizes. Details of the roadshows are as below:
Follow Lenovo Malaysia on Facebook for more updates. Warcraft: The Beginning will officially hit cinemas in Malaysia from Thursday, 9 June 2016.