Apple iPhone X

Apple’s most expensive iPhone in history–the iPhone X, sold out in less than ten minutes after it was made available for pre-order on the morning of 27 October 2017. This quashes concerns over muted demand of Apple’s much-anticipated 10th anniversary smartphone.

Apple Online Stores in the US, UK, China, Singapore, Japan and other countries show five to six weeks for delivery, while some simply show “no supply available.” The original plan was to get devices to customers’ hands on 3 November 2017.

The iPhone X will hit retails stores offline and online starting 3 November 2017, although from the looks of it, stocks may be super constrained.

An Apple spokeswoman said, “We can see from the initial response, customer demand is off the charts.”

It is unclear how many units are made available for pre-order, and some analysts believe that iPhone X production is below target. There’s speculation that this is due to challenges in making the sophisticated TrueDepth camera system that powers Apple’s FaceID as well as the new expansive OLED panel. The new 5.8-inch OLED panel is made by Samsung.

Apple iPhone X TrueDepth Camera

The iPhone X is deemed the bigger upgrade to the iPhone 7 series, which may explain the lacklustre demand for the iPhone 8. It does look like people have been holding out for the more expensive iPhone X. Let’s hope Apple can ramp up production to meet demand.

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Apple’s best smartphone features an all-new glass-metal design with an all-screen 5.8-inch Super Retina OLED display, cutting-edge TrueDepth camera with FaceID, powerful A11 Bionic chip, incredible 12MP dual cameras, wireless charging, just to name a few. It runs the latest iOS 11 out-of-the-box.

The iPhone X is available in 64GB and 256GB options, retailing at MYR5,149 and MYR5,899 respectively. It is available in Silver and Space Grey.

Learn more about the iPhone X here.

Source: The Guardian, Reuters

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