Intel's Ultrabook POP-UP Theater

Intel’s Brilliant Ultrabook POP-UP THEATER Campaign

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Intel's Ultrabook POP-UP Theater

I don’t know how they managed the choreography, but the 60-strong flash mob-type human digital wall made from Ultrabooks is simply brilliant. The Pop-Up teams as the campaign calls it, make unexpected appearances on the streets of Los Angeles, transforming an unassuming, everyday location into a mini theater. The Intel Ultrabook POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook. Watch the video after the jump.


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