When iflix raised the curtains in mid-2015, it was laser-focused on what it wanted to do and be—a leading on-demand internet entertainment service. Offering an expansive library of content and features for an ultra-affordable monthly price, its growth across Southeast Asia and emerging markets has been like wildfire.
Close to three years on, it is now available in Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi Arabia, Jordan, Iraq, Lebanon, Egypt, Sudan, Cambodia, Nigeria, Kenya, Ghana, Nepal, Bangladesh and Zimbabwe.
In the early days, iflix was crystal clear that is was an on-demand video service and would not enter the live TV or live sports segment. It insisted it wasn’t a competitor to gargantuan digital broadcast service Astro, which monopolises the live sports and premium Chinese content segments.
The reality is that things change. Consumers demand more. The industry shifts. New players enter the fray. Markets evolve.
In the past couple of years, the on-demand entertainment market has become more crowded, with the entry of new players like Netflix and dimsum. Let’s also not forget Astro’s own mobile-focused services, as well as TM’s Unifi Play TV (formerly HyppTV).
From offering a vast library of top international and TV shows and movies, first run exclusives and iflix original content, iflix is now taking it up a notch.
In a game-changing move, the internet entertainment service has partnered Football Malaysia, operator of Malaysia’s professional football league and competitions. The goal? To bring premier Malaysian Football to millions of fans across the country, no matter where they are.
Undeniably, football is deeply rooted in Malaysian culture and is widely recognised as the country’s most popular sport. The thing is, only seven million households have televisions, so not everyone can enjoy Malaysian football at home.
Things are about to change.
Bringing football back to the people
With the iflix-Football Malaysia collaboration, football fans in Malaysia and beyond will be able to catch ever Liga Super, Piala Malaysia, and Piala FA matches exclusively on the all-new “Football Malaysia on iflix” channel.
Starting 3 February 2018, you’ll get front row seats to the entire football season, including 22 rounds with six matches weekly for Liga Super, 74 Piala FA and Piala Malaysia matches. In addition, you’ll also be able to stream select Liga Premier matches and the Piala Sumbangsih match.
That’s not all, you’ll also get match highlights and player interviews.
Anyone with internet access will be able to live stream four Liga Super matches every week, along with 46 tournament matches and select Liga Premier matches for free, regardless of their subscription status.
New and current iflix subscribers, of course, will be able to live stream, and enjoy all matches and features.
Iflix and Football Malaysia is said to be creating new competitions and content for football fans, including a series of entertainment and lifestyle original productions.
While it is the first time iflix is introducing live sports streaming in Malaysia, it’s not the first regionally. It also has Liga 1 and the global phenomenon Mayweather vs McGregor fight (Indonesia), T10 Cricket (Bangladesh), and eSport competitions for DOTA2.
Subscribe or give iflix a shot with free 30-day trial, which gives you full access to its vast library of content. A subscription costs only MYR10 per month, or MYR96 a year. Head over to iflix.com for more info.