At IFA 2013, Berlin, Samsung showcased its new portfolio of state-of-the-art mobile printing solutions that will push boundaries of innovation in printing industries. The Korean giant aims to be the number one A4 laser printer and multifunction printer (MFP) manufacturer by 2017. Samsung will focus on mobility, user experience and design.
There is a general assumption that the advent of mobile devices and the move towards the paperless office would have a negative impact on printing demanding. However, according to IDC, users of mobile devices like smartphones and tablets print more than non-users. The report predicts more than more than half of mobile device users will engage in mobile printing in offices by 2015.
Samsung has been developing mobile focused applications since 2009 that integrate the Samsung Mobile Print app, Wi-Fi Direct support, a Native photo printing button, Google Cloud Print and recently adding NFC functionality to the fray.
Samsung became the world’s first to unveil a colour laser printer with NFC functionality – the Xpress C460 Series. The printer can be set-up on a Wi-Fi connection with only three steps. The innovative printer has earned favourable reviews and recived a prestigious award from Buyers Laboratory (BLI) for Outstanding Achievement in Innovation.
Samsung is also launching the M2070 Series, a set of mono laser printers and multi-function printers with NFC functionality, set for Europe in September.
For more info on Samsung Smart Printing, visit http://www.samsung.com/global/smartprinting/
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