GoDaddy Group Inc Nears Sale Worth $2 Billion

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GoDaddy Group Inc, the largest Internet domain registrar through its flagship brand, is said to be nearing sale to three private investors including private-equity firms KKR & Co. and Silver Lake Partners. The deal is reportedly worth between $2 billion and $2.5 billion.

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GoDaddy was founded in 1997 by Bob Parsons, who continues to be the cool CEO at the helm. It is well-known for its edgy and mostly sexy advertising, including Super Bowl commercials and ads featuring “Go Daddy Girls” including popular female race driver Danica Patrick.

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GoDaddy’s principle business is in domain registration, but also sells e-commerce, security and other online presence. The company’s steady cash flow is highly attractive to buyout firms.

Source: WSJ

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