F&N launches flagship online store

Fraser & Neave Holdings (F&NHB) has launched its flagship online store—F&N Life, designed to offer greater convenience, accessibility and value to Malaysian consumers.

The brand’s first ever e-commerce platform will enable consumers to conveniently order their favourite F&N products in bulk and at competitive prices, and have their orders delivered directed to their homes, especially during festive seasons and special occasions.

Besides offering buying convenience for favourite F&N products, F&N Life will offer product details and nutrition values, recipes and loyalty programmes to enrich consumers’ shopping experience.

F&N Life is set complement F&NHB’s physical distribution network, which is one of the most pervasive in the country; to develop an omni-channel presence and further enhancing its market penetration.

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“With F&N’s enduring legacy that is embedded within the fabric of Malaysia’s society for the past 137 years, we are confident that the launch of F&N Life will continue to meet and exceed consumers’ demand for their well-loved F&N products, delivered right to their doorsteps, in tandem with our promise of ‘Pure Enjoyment, Pure Goodness’,” said Lim Yew Hoe, chief executive officer of F&NHB.

What can consumers buy from F&N Life? Well, aside from the regular F&N favourites, there’s also newly-launched F&N offerings such as the Sunkist orange juice drink; Sunkist lemon apple flavoured mix juice drink; F&N Ice Mountain classic, lemon and grapefruit flavoured sparkling water with zero added sugar; TEAPOT Squeeze Tube in pandan and gula melaka flavours.

With the upcoming Chinese New Year festivities, consumers can indulge in nostalgia with popular classics like F&N Sarsi, F&N Orange Crush and F&N Ice Cream Soda in traditional taste and packaging.

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Exclusive launch offers

In commemoration of the launch, consumers will enjoy five percent off all purchases made from the F&N Life website or mobile apps, as well as enjoy free delivery within Peninsular Malaysia throughout January and February this year.

That aside, F&NHB is partnering Malaysia’s leading e-wallet Touch ‘n Go eWallet to offer a one-off MYR5 cashback for every MYR50 spent on F&N Life, from 9 January to 29 February 2020.

The F&N Life mobile app is available on both Google Play Store and Apple App Store. Visit for more info.

By Vernon

Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.