As they say music makes the world go round. Facebook, on Tuesday, announced a new feature that lets people express themselves with music in their posts, called Lip Sync Live.
Facebook says it’s been partnering with music companies like Universal Music Group, Sony/ATV, Global Music Rights and Kobalt Music Publishing to bring music to more experiences on the platform. The company also works with independent artists and labels like Merlin, The Beggars Group, PIAS and Ingrooves to expand opportunities for the independent community to empower their voices as well as generate new revenue streams for artist. From a user standpoint, the ongoing partnership will help enrich Facebook and Instagram users with licensed music and allow them to add a new dimension to their social postings. Lip Sync Live is one of many new music-related features Facebook will be introducing to the social platform. Soon, people will also be able to include music in their videos on Facebook (much like you do on YouTube via a library) which will allow people to be even more creative in sharing their memories. Whether it’s at a wedding, holiday in an exotic location or just plain goofing off, moments are always extra special with music. Lip Sync Live lets you lip sync to songs from classic favourites like “Welcome to The Jungle” by Guns N’ Roses and to new hits like “Havana” by Camila Cabello. With the new fun feature, you can sing/lip sync to your heart’s content from a variety of genres in real time.
