Digi celebrates 20th anniversary by giving away RM1 million in prizes

Digi Reload & Win contest

Digi celebrated its 20th birthday in May, rewarding its prepaid customers with RM1 million in prizes through its Reload & Win contest. The epic giveaway involved giving away 800 tablets, 620 smartphones and two Ford Rangers.

Five loyal customers battled for the grand prizes of two Ford Rangers via a series of challenges. The challenges were flagged off by Christian Thrane, Digi’s chief marketing officer and Hammad Kabir, head of prepaid. Thrane said that the Reload & Win Contest was one of the ways the telco is using to show appreciation for customers’ loyalty.

Digi Reload & Win contest
(from left) Christian Thrane, Digi’s Chief Marketing Officer, Senthilvasan Muthan and Adnan bin Othman, the two grand prize winners of the Digi Reload and Win contest, who drove away with a brand new Ford Ranger each; and Hammad Kabir, Digi’s Head of Prepaid.

Reload and win with Digi

In the simple contest, customers simply need to reload credit and, if chosen, answer a question to land themselves one of the prizes.

From its humble beginnings in 1995, the yellow telco currently serves 11.7 million customers and is one of the ‘Big Three’ among the Malaysian telcos.

Happy birthday!

 

Vernon
Vernon is the founder and chief editor of Vernonchan.com. A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--hallmarks of a true petrolhead.