Keeping to its reputation for doing things differently and creatively, U Mobile rolled out a new initiative to better serve its customers — by deploying 100 U Mobile roving trucks. The initiative makes U Mobile’s award-winning customer experience more accessible to customers, specifically in suburban and outskirt areas.
Wouldn’t it be cool if you could sign up for a new mobile plan or buy a new device bundle at a mobile kiosk, right outside your home? Well, U Mobile is making it happen, especially useful if you’re living in suburban and outskirt areas, where an outlet may not be available. Also, typically, stocks and choice of devices may not be readily available in smaller shops in the outskirts, subsequently forcing consumers to head to the nearest town or city.
The 100 U Mobile roving trucks will roam into suburban and outskirt areas within Peninsular Malaysia. The trucks will give consumers access to all U Mobile products and services on the go including the new iPhone 6 offerings with U MicroCredit. The trucks will be deployed in different phases, and will serve suburban towns and areas in Central, Northern, Southern and East Coast regions of Peninsular Malaysia:
- Central: Shah Alam, Petaling Jaya, Ampang, Kajang, Semenyih, Dengkil, Cyberjaya, Cheras, Klang.
- Southern: Johor Bahru, Batu Pahat, Nilai, Seremban, Malacca, Port Dickson, Muar.
- Northern: Ipoh, Penang, Alor Setar, Manjung, Sg Petani, Seberang Jaya, Kulim.
- East Coast: Kuantan, Kemaman, Kota Bahru, Gua Musang, Raub, Temerloh, Mentakab, Jerantut.
As a start, U Mobile flagged off 30 of its 100 roving trucks at Berjaya Times Square, Kuala Lumpur. The remaining trucks will be deployed in phases by end of 2015.
Now serving over 2 million customers, the new initiative is part of the telco’s aggressive strategy to increase customer touch points for greater accessibility and convenience. U Mobile employs a unique distribution strategy where its presence spans traditional dealers and branded outlets, as well as alternative channels like hypermarkets, convenience stores and retail outlets. It currently has more than 10,000 traditional touch points, and more than 31,000 alternate channels.