Computing Enterprise

Dell introduces new Latitude, Precision, OptiPlex professional portfolio

Dell has unveiled the world’s most intelligent and secure business PCs across its award-winning Latitude, Precision, and Optiplex portfolios. The new devices further Dell’s commitment to sustainability with recycled materials, sustainable packaging, energy-efficient designs and EPEAT Gold registrations. Dell has the industry’s most sustainable commercial PC portfolio (May 2020).

With Dell Optimizer, Dell’s automated Artificial Intelligence (AI)-based optimisation technology that’s baked in across Latitude, Precision, and OptiPlex portfolios, professionals can work smarter and more efficiently.

The software learns how you work and adapts to your usage behaviour to help you focus on things that matter most. It works discreetly behind the scenes to not only improve application performance but also enable faster log-in and secure lock-outs; eliminate echoes and reduce background noise on conference calls; and extend battery life.

In a live web stream, KT Ong, country manager of Malaysia, Dell Technologies said, “The PC plays a central role in how we reimagine the way we work, even anticipating what we need to be more productive.”

“From the moment you log on to your last video conference of the day, you need a PC that adapts to the way you work. That’s why we are driving innovations that offer more intelligence, longer battery life, powerful speakerphones and compact designs — all while moving our sustainability goals forward.”

Latitude premium business notebooks

The new ultra-premium Latitude 9000 series and the completely redesigned 7000 series feature machined and aluminium designs; long battery life, ultra-thin profiles; an array of ports; narrow-bezel displays, and more.

Available with 10th Gen Intel vPro processors and Intel Wi-Fi 6 (Gig+), the Latitude range offers power, performance, and global connectivity.

The Latitude 9510 is the smallest and lightest 15-inch business PC. At just 1.4kg, the notebook offers up to 34 hours of battery life, and features powerful built-in speakerphones and microphones. It has the distinction of being the first Project Athena-verified commercial PC with 10th Gen Intel vPro processors.

Meanwhile the Latitude 7410 and 7310 are the smallest 14-inch and 13-inch premium business notebooks. Available also as a 2-in-1 convertible, the Latitude 7410 features the industry’s first 4K low blue light screen on a premium business PC.

Precision mobile workstations

For workstation-level workloads such as intensive graphics processing, data analysis, and CAD modelling, Dell’s Precision workstation portfolio take up the challenge with the latest 10th Gen Intel Core vPro and Xeon processors, coupled with NVIDIA professional graphics.

The Dell Precision 5550 and 5740 are the world’s smallest and thinnest 15-inch and 17-inch mobile workstations.

They feature 16:10, four-sided InfinityEdge (up to HDR400) displays) and are VR/AR and AI-ready.

OptiPlex compact desktops

Dell’s redesigned OptiPlex towers and expanded all-in-ones with flexible configurations in space-saving design are suited for industries such as healthcare and education. Take a look at the 2019 Optiplex Ultra 7070 zero-footprint desktop PC.

Unified Workspace

This portfolio of solutions is focused on simplifying the PC lifecycle environment with modern solutions for deployment, security, management, and support. IT can easily determine what type of devices to deploy that’s best for employees with Dell’s new Workforce Persona QuickStart—regardless of if they are remote workers, creatives, or engineers.

Availability and pricing

ProductEstimated starting price
Latitude 9510MYR7,926
Latitude 9410 2-in-1MYR8,171
Latitude 7410MYR6,151
Latitude 7310MYR5,381
Latitude 7210 2-in-1MYR7,516
Precision 15 3550 mobile workstationMYR5,939
Precision 15 3551 mobile workstationMYR6,789
Precision 15 5550 mobile workstationMYR9,419
Precision 15 5750 mobile workstationMYR10,419
Precision 15 7550 mobile workstationMYR7,279
Precision 15 7750 mobile workstationMYR8,109
OptiPlex AIO 7780MYR4,199
OptiPlex 7080 MicroMYR5,352

All products listed above are available now.

Precision 3240 ultra small formfactor (USFF) workstationTBA
Precision 3440 small formfactor (SFF) tower workstationTBA
Precision 3640 tower workstationTBA

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Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.