Brightstar Malaysia to Distribute LG’s New Line of Smartphones

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LG Electronics Malaysia (“LG”) recently appointed the largest wireless distribution company’s Malaysian branch, Brightstar Malaysia as its national distributor for selected LG smartphone models, beginning with its new flagship model, the LG Optimus G and two others; LG Optimus L9 and LG Optimus L5 II.


Brightstar will be distributing these models to all major smartphone retailers in the country, beginning May 2013. Speaking at the signing, Eric Goh, Brand Director for Brightstar Malaysia said “LG has strong brand value with an amazing product roadmap. We are excited to bring the latest in mobile innovation from LG to Malaysian consumers and also play our part in promoting LG as a leading smartphone brand in the country.”

Also present was Steve Kim, Country Sales Manager, LG Electronics who spoke about the new partnership during the event. “LG continues to develop the most advanced UX in order to provide unrivalled intelligent features designed to take maximum advantage of superior hardware in this era of LTE technology and large, high-resolution displays. We are pleased to partner with Brightstar in Malaysia. Its nationwide network will allow us to increase availability of our most in-demand Optimus smartphones to consumers here.”

The partnership will also provide LG Malaysia with expert demand planning, demand supply balancing and marketing; leveraging on Brightstar’s regional and local expertise in distribution and logistics in the region. This would definitely help LG’s expansion and market penetration into Malaysia.

The three units that are currently being distributed are as follows:




LG Optimus G
The Optimus G ran pretty smoothly during the event, clocking in a 7608 on the benchmark test. The minimalist design in the UI and their focus on User Experience (UX) could have contributed to that factor, which is refreshing in this day and age of bundled software and built in apps. Running on a non-removable Li-Po 2100 mAh battery and quad core processor, the hardware is nothing to shout about. (Not like you should shout about any smartphone’s hardware anyway.)

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Priced at a reasonable RM1,599 – it’s a smartphone you may want to think about buying if functionality and cost are your greatest concerns.

The immensely popular flagship LG Optimus G has received a number of awards and favourable reviews thanks to its high quality display, advanced 4G LTE technology, superb design and innovative UX. Development of the Optimus G was the result of close collaboration with sister companies – LG Chem, LG Display and LG Innotek.

The Optimus G was the first smartphone in the world to employ Qualcomm’s powerful Snapdragon S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming.

shot1LG Optimus L9

The Optimus G’s dual-core little brother, LG Optimus L9 didn’t do very well in the benchmark department, scoring only 2,570 in the benchmark, a mere 37 (2543) points above its little brother, the LG Optimus L5 II. While you shouldn’t judge a phone by its numbers, also considering that benchmarks don’t tell you the whole truth about a phone’s quality and user experience, the LG Optimus L9 sports a slightly larger battery capacity (2,150 mAh) and has a memory card slot, which the Optimus G doesn’t have. Besides that, it spots a 4.7 inch screen, exactly the same size as the G.

Priced at RM899, it’s a steal.

Built with a sleek, stylish frame that is only 0.36-inches thin, and surrounded by premium metal trim to provide designer-level styling, the LG Optimus L9 is the latest in the style-focused L-Series of smartphones from LG. Following other popular L-Series phones, the Optimus L9 is designed around five primary aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonised Design Contrast utilising metallic accents and Sensuous Slim Shape that naturally draws the user’s attention.

LG Optimus L9 features Android 4.0 Ice Cream Sandwich and a gorgeous 4.5-inch qHD Corning® Gorilla® Glass 2 display for bright colours and clear text. LG Optimus L9 is equipped with a long-lasting 2,150 mAh battery so users can watch video, listen to music, explore the Internet or chat with friends and family for hours with just one charge.



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LG Optimus L5 II

To me, the LG Optimus L5 II is the perfect travel smartphone, firstly due to its dual-SIM capability and secondly due to its cost. Priced at RM 529, the LG Optimus L5 II sports a 4″ screen, a 5MP camera and a microSD slot. It loses out on battery capacity though (1,700 mAh Li-Ion), which is a shame considering how travelers would intend to use it (GPS, Internet access and such).

The Optimus L5 II Series incorporates the refined sensibilities of LG’s L-Style design philosophy. This 3G phone’s subtle yet bold aesthetics are representative of LG’s unmistakable design DNA. Surpassing the beauty of the first L Series, the Optimus L5 II also includes LG’s Smart LED Lighting around the home button to alert users to missed calls and messages – among other notifications – with various colours. LG’s premium user experience (UX) features in the Optimus L5 II will get a boost from Android’s latest operating system, Jelly Bean 4.1.2, along with a polished user interface, vivid display and long-lasting battery.

New UX enhancements include Quick Button, which enables users to customise the Hotkey to launch various functions such as QuickMemo, camera, internet, music or any other app. Quick Button is a versatile feature that eliminates the need for tapping repetitively through menus.

For retail listing and product specifications, visit

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  • Former Lecturer. Gamer. Idea Generator. Tournament Organizer. Loves Kairosoft games. Lived in a box twice in Recettear. Never turns down a Catan challenge. Cheats in Monopoly. Broke Skyrim. Sucks at Dance Central. Plays a fem Shep. Heavy bow-gunner in MH3p. Completed Persona 2 Portable 4 times. Well, he's just too damn free.

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