The new iPhone 11, iPhone 11 Pro and iPhone Pro Max are photography and videography powerhouses. One new feature that truly impresses is the all-new Night mode. Starting now until 29 January, Apple is in search of the most stunning Night mode shots from users around the world.
A panel of esteemed judges will evaluate submissions and will pick five winning photos and reveal them on 4 March 2020.
The winning photos will be plastered in a gallery on Apple Newsroom, apple.com, Apple’s Instagram account (@apple), Apple WeChat, Apple Twitter accounts and Apple Weibo accounts. They may also appear in digital campaigns, at Apple Stores, on billboard, or in a third-party photo exhibition.
The new iPhone 11 features a breakthrough dual-camera system while the iPhone 11 Pro and 11 Pro Max boasts an all-new triple camera system. The iPhone 11 comes with a new Wide sensor with 100 percent Focus Pixels that enables Night mode. This complements the all-new UItra Wide camera, next-generation Smart HDR, and upgraded Portrait mode.
Apple’s Night mode is a different implementation from other competitors. It isn’t a mode that can be toggled or selected manually. Instead, it comes on automatically in low-light environments. When it detects a low-light environment, a yellow Night mode icon will show.
The intelligent Night mode will determine capture time based on the scene, and will display this time in the Night mode icon *up to 3 seconds). You can also tap the Night mode icon and adjust the slider to Max to manually extend the capture time.
For the best results, it’s encouraged to prop up your iPhone or use a tripod for a longer capture time at the darkest time of night. Best for the night sky or maybe a meteor shower!
The panel of judges includes Malin Fezehai (US), a New York-based photographer and visual reporter; Tyler Mitchel (US), a Brooklyn-based photographer and filmmaker; Sarah Lee (UK), photographer; Alexvi Li (China), iPhone photographer and artist; Darren Soh (Singapore), full-time independent photographer specialising in architecture and landscape; Phil Schiller, senior vice president of Worldwide Marketing, Apple; Kaiann Drance, Apple vice president of Worldwide Product Marketing, Apple; Brooks Kraft, professional photographer; Jon McCormack, photographer and vice president of Camera and Photos; and Arem Duplessis, director of photography, Apple marketing team.
How to submit your Night mode shots
- Share your top Night mode shots taken on iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max on Instagram and Twitter using hashtags #ShotoniPhone and #NightmodeChallenge. Ensure your photos are made public. Submissions must be original work.
- Weibo users can participate using #ShotoniPhone# and #NightmodeChallenge#.
- Please note which model you used to capture your photo in the caption.
- You can also submit your photos in their highest resolution via email to [email protected], using the file format ‘firstname_lastnbame_nightmode_iPhonemode.’
- Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software.
- Submissions will be accepted starting 12:01AM PST on 8 January ending at 11:59PM PST on 29 January 2020.
- You must be 18 years of age or older to participate. Apple employees or their immediate families are not allowed to participate.
Apple disclaimer
Apple believes strongly that artists should be compensated for their work and will pay a licensing fee to the five winning photographers for use of such photos on Apple marketing channels. You retain your rights to your photograph; however, by submitting your photo, you grant Apple a royalty-free, worldwide, irrevocable, non-exclusive license for one year to use, modify, publish, display, distribute, create derivative works from and reproduce the photo on Apple Newsroom, apple.com, Apple Twitter accounts, Apple Instagram (@apple), at Apple Stores, on billboards, Apple Weibo, Apple WeChat, in a third-party public photo exhibition, and any Apple internal exhibitions. Any photograph reproduced will include a photographer credit. If your photo is selected to be featured in marketing materials, you further agree to grant Apple exclusive commercial use of the photo for the life of the license.
Official rules here – PDF
Header image: Shot on iPhone 11 Pro in Night mode by Austin Mann
