China is a huge growth market for Apple and mobile phone makers in general, with over 740 million potential customers to acquire.
After a setback in its China business last year, Apple is looking to pour more direct focus to Chinese consumers. A separate, special event would show its seriousness in addressing the needs of the market.
The iPhone 5C, Apple’s first budget-friendly, mid-range smartphone, may be Apple’s secret weapon in growing marketshare and presence in the price-sensitive Chinese market.
Will the iPhone 5S and 5C have the same availability in China as in the US? We’ll wait and see.