BMW Group Malaysia introduced the all-new BMW 1 Series M Coupe for the first time in Malaysia, in conjunction with BMW M Track Experience Asia 2012 at the Sepang International Circuit.
The new 1 Series M Coupe features the venerable 3.0-litre, in-line six-cylinder lump with BMW M TwinTurbo technology which outputs a eyeball-popping 250kW / 340bhp, with a maximum torque of 450Nm, from as low as 1,500rpm. The engine recently won the best-in-class award at the 2012 International Engine of the Year Awards. The all-new BMW 1 Series M Coupe is the hallmark a M Division product – aggressive and equally at home on the road and on race tracks. It does the century sprint in an astonishing 4.9 seconds.
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[quote]“With the all-new BMW 1 Series M Coupé, the fascinating driving experience offered by a high-performance sports car is brought to the premium compact segment in Malaysia for the very first time. We are confident that the new car will deliver a whole new dimension of sports-style driving pleasure to our customers as it combines BMW M GmbH’s innovative technology and outstanding power delivery with the premium day-to-day practicality and luxurious quality of a BMW,” said Mr. Sashi Ambi, Corporate Communications Manager, BMW Group Malaysia.[/quote]
The sports compact 2-door model isn’t just about high performance. It’s direct petrol injection engine coupled with BMW EfficientDynamics will make the environmental-conscious happy with low CO2 emissions of just 224 grams per kilometer. When not breaking speed barriers, its average fuel consumption is a frugal 9.6 litres per 100 kilometers. Impressive.
What’s power without control? True to its ‘M’ roots, the all-new BMW 1 Series M Coupe comes with an M-specific chassis with weight-optimised components bringing high torsion resistance, reduced weight, steering precision and direct feedback for both track driving and on the road.
Other goodies include the variable M differential lock for torque-on-demand, optimum traction on all road surfaces. Coupled with Driving Stability Control (DSC) system includes an Antilock Brake System (ABS), an anti-slip control function, Dynamic Brake Control, a drive-off assistant, Cornering Brake Control, an anti-fading function and a dry brake function; it ensures stability under extreme stress.
The sporty coupe has received awards such as the 2011 Good Design Award, the 2012 Red Dot Award as well as the 2012 iF Product Design Award for its athletic demeanour and M-specific interior design.
The retail price (on the road, without insurance) for the all-new BMW 1 Series M Coupé is RM508, 800.00.
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The all-new BMW 1 Series M Coupé arrives in Malaysia for the first time in conjunction with BMW M Track Experience Asia 2012
The hottest BMW 1 Series offers a whole new dimension of sports-style driving pleasure to the premium compact segment in Malaysia with its outstanding power delivery.
Sepang, 19th June 2012 – BMW Group Malaysia today introduced the all-new highly anticipated BMW 1 Series M Coupé for the first time in Malaysia in conjunction with the BMW M Track Experience Asia 2012 at the Sepang International Circuit.
Featuring an in-line six-cylinder engine with BMW M TwinTurbo technology which only recently received the best-in-class award at the 2012 International Engine of the Year Awards, the 3.0-litre power unit combines hallmark BMW M performance characteristics with contemporary efficiency, resulting in a power output of 250kW / 340bhp and a maximum torque of 450Nm from revolutions as low as 1500rpm. The all-new BMW 1 Series M Coupé’s sports aggressiveness devours roads and racetracks alike and handles the 0 – 100km/h sprint in an astonishing 4.9 seconds.
“With the all-new BMW 1 Series M Coupé, the fascinating driving experience offered by a high-performance sports car is brought to the premium compact segment in Malaysia for the very first time. We are confident that the new car will deliver a whole new dimension of sports-style driving pleasure to our customers as it combines BMW M GmbH’s innovative technology and outstanding power delivery with the premium day-to-day practicality and luxurious quality of a BMW,” said Mr. Sashi Ambi, Corporate Communications Manager, BMW Group Malaysia.
He further added that the BMW 1 Series M Coupe would further extend the company’s model range, paving the way for younger target groups to be able to access the hallmark driving experience offered by an M car. “With only a very limited number of units of the BMW 1 Series M Coupes being made available in Malaysia, the car will be one of the most exclusive vehicles available, offering potential BMW customers the option of owning one of the most dynamic, luxurious and individual sports coupé’s in the country.”
The compact 2-door model is fitted with direct petrol injection which allows high precision fuel supply through the piezo injectors that are placed centrally between the valves. The all-new BMW 1 Series M Coupé is also designed with additional BMW EfficientDynamics measures such as brake energy regeneration and needs-based control of auxiliary units to ensure the average fuel consumption is limited to 9.6 litres per 100 kilometres and CO2 emissions to 224 grams per kilometre.
Staying true to the BMW M GmbH philosophy of “Less is more”, this topflight athlete comes with an M-specific chassis with weight-optimised components to ensure complete control as well as maximum levels of agility and dynamics even under the most extreme driving conditions. Its intelligent light weight construction guarantees high torsion resistance with reduced weight, giving drivers the lightness of handling, steering precision fit for the racetrack and direct feedback from the road for an even more intense driving experience.
The all-new BMW 1 Series M Coupé is also fitted with a variable M differential lock, which generates lock-up torque on-demand and supports the dynamic qualities of rear-wheel drive on slippery surfaces or when accelerating out of bends. It provides optimum traction on all road surfaces, ensures stability under extreme stress and guarantees excellent deceleration with significantly reduced heat sensitivity. In addition, the vehicle’s Driving Stability Control (DSC) system includes an Antilock Brake System (ABS), an anti-slip control function, Dynamic Brake Control, a drive-off assistant, Cornering Brake Control, an anti-fading function and a dry brake function.
Like all contemporary BMW vehicles, the all-new BMW 1 Series M Coupé allows customers to fully benefit from the latest innovations in information technology through BMW ConnectedDrive. The car is fitted with BMW’s iDrive which enables convenient and instinctive control of infotainment, navigation and communication functions which are viewed on an 8.8-inch Control Display. The range of features available from the BMW ConnectedDrive development bureau also includes Park Distance Control with sensors at the rear, Bluetooth audio streaming as well as on-board internet.
The powerfully efficient sports car has also received awards such as the 2011 Good Design Award, the 2012 Red Dot Award as well as the 2012 iF Product Design Award for its athletic demeanour and M-specific interior design, which expresses concept, features essential for outstanding driving dynamics. With is long bonnet, short front overhang, rear-seat passenger cell, long wheelbase and flowing transition of the roof line into a flat rear, the BMW 1 Series M Coupé has all the typical features of a BMW Coupé, which are further accentuated by the characteristic M cockpit and a model-specific colour and materials concept to create a style which perfectly exudes sports car aggression.
The standard sports seats in Boston leather offer both driver and front passenger excellent lateral hold even when taking bends in dynamic fashion. The design, created exclusively for the BMW 1 Series M Coupé, includes orange contrast stitching on the black surfaces of the seats and backrests as well as the M logo embossed in the front of the headrests. The M leather steering wheel, which also comes as standard, has multifunction keys for operating the audio and telephone systems. In addition, the characteristic M button on the right steering wheel spoke enables the driver to switch spontaneously to a sports-style vehicle set-up.
The retail price (on the road, without insurance) for the all-new BMW 1 Series M Coupé is RM508, 800.00.
About BMW EfficientDynamics
BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
About BMW Malaysia Sdn. Bhd.
BMW Malaysia Sdn. Bhd. is a joint venture between Bayerische Motoren Werke (BMW) AG and Sime Darby Berhad. BMW Malaysia activities cover the wholesale of BMW cars, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia. Its dealership network covers 16 outlets in various cities in Malaysia.
Website: www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
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