BMW 1 Series M Coupe

BMW M Track Experience Asia 2012 – Creating Better Drivers

BMW 1 Series M Coupe
BMW 1 Series M Coupe. Image credit: Autoguide

You’ll be surprised how many car owners, especially of high performance cars, who have not undergone professional driver training to properly harness the performance of their cars and to learn fundamental aspects of driving dynamically and safely.

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BMW held a special BMW M Track Experience Asia 2012 in conjunction with the launch of the all-new BMW 1 Series M Coupe and the 40th anniversary of BMW M GmbH, to pay tribute to honour BMW’s long heritage with the division. Founded in Munich in 1972, BMW M GmbH has been an integral part of the BMW Group for its groundbreaking innovations in high performance sports cars and for its long tradition of sporting achievements both on and off the racetrack.
The first-of-its kind track experience was specially designed to expand a driver’s knowledge on various driving techniques in a variety of predictable and unpredictable situations. A total of 200 participants attended the track event which covered several fundamental aspects of driving dynamically and safely.

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BMW M Track Experience Asia 2012 

The BMW M Track Experience Asia 2012 was specially designed to expand a driver’s knowledge on various driving techniques in a variety of predictable and unpredictable situations. First of its kinds, the programme saw a total of 200 participants and comprised of three main components which covered several fundamental aspects of driving dynamically and safely.

The event which was also held in conjunction with the 40th anniversary of BMW M GmbH, paid tribute to honour BMW’s long heritage with the division. Founded in Munich in 1972, BMW M GmbH has been an integral part of the BMW Group for its groundbreaking innovations in high performance sports cars and for its long tradition of sporting achievements both on and off the racetrack.

“The BMW M Track Experience Asia 2012 covers everything from essential driving skills to advanced competency levels. It aims to provide BMW customers with a proactive approach to manage road risk and optimize their own reactions in critical situations while ensuring the highest levels of safety, comfort and driving pleasure – be it when avoiding an obstacle on a wet road, moving away from an impending collision safely and most important of all, knowing and respecting the full capabilities of a BMW M car,” said Mr. Marcel Muhl, Head of Sales and Marketing in the Asia-Pacific Region, BMW M GmbH.

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The Static Workshop Display, personally conducted by Muhl himself, included an exclusive adventure on BMW’s innovative technologies and regulations systems carried out by the BMW M Division. Participants were given a guided tour and taught how to combine technologies such as DSC, xDrive and Active Steering with driving skills to assess and overcome potential hazards.

Under the watchful guidance of certified BMW Driver Training instructors, participants were then taken through the Mini Slalom and Oversteer exercises, where they were given a chance to experience the dynamic drivability of a standard BMW 325i. Under wet driving conditions, participants were required to carry out a slalom stunt followed by a hairpin turn with the traction control turned off. The exhilarating driving lesson offered participants a hands-on experience on how to master the right evasive manoeuvres, the correct behaviour in certain hazardous situations as well as the right style of energy-efficient motoring.

In the Track Experience, the third and final exercise of the programme, participants were given the opportunity to take a thrilling drive of a lifetime zooming through the home of the Malaysian Formula One Grand Prix. Escorted by a range of high-performance BMW M models including BMW 1 Series M Coupé, BMW M3 Coupe, BMW M3 Convertible, BMW X6 M and the all-new awe-inspiring BMW M5 and guided by a safety car driven by expert instructors, the session gave participants an opportunity to learn and understand the unrestricted road-going capability, athletic performance as well as outstanding efficiency demonstrated by the BMW M models.

“With the BMW M Track Experience Asia 2012, customers can now master the right driving techniques and learn how to apply some of the impressive technologies that contemporary vehicles come with for a safe and unforgettable driving experiences,” said Muhl. He added that he was confident upon completing the BMW M Track Experience, each and every participant would have the confidence, competence and ability to keep their vehicles and their own driving habits under better control than ever before.

For more information about the BMW M Division visit www.bmw.com.my/bmw-m

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About BMW EfficientDynamics
BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.

The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.

About BMW Malaysia Sdn. Bhd.
BMW Malaysia Sdn. Bhd. is a joint venture between Bayerische Motoren Werke (BMW) AG and Sime Darby Berhad. BMW Malaysia activities cover the wholesale of BMW cars, spare parts and accessories, as well as the overall planning of sales, marketing, after-sales, and other related activities in Malaysia.  Its dealership network covers 16 outlets in various cities in Malaysia.

Website:   www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

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