Acer launches Acer Aspire Switch 10 E at new Acer Concept Store

Acer Concept Store launch
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Acer Concept Store launch
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Big Boys United (L-R): Intel's Karen Chow, Acer's Johnson Seet, Acer's Ricky Tan and Microsoft's Darren Ryan.

Acer Malaysia today officially opened its latest Acer Concept Store at Quill City Mall, in the city. Acer also launched its latest 2-in-1 notebook --- the Acer Aspire Switch 10 E, which was unveiled at Acer's inaugural "next@acer" event in New York last week.

The Red Dot award-winning Switch 10 E (SW3-013) boasts the second generation Acer Snap Hinge 2 for smooth switching between the four available modes --- Laptop, Tablet, Display and Tent. The new 2-in-1 convertible now comes with a textile-patterned top cover and underside, and in five eye-catching colours: Moonstone White, Shark Grey, Peakcock Blue, Magenta Pink and Coral Red.

Acer Concept Store launch
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The star of the show

With a quad-core Intel Atom powering the notebook, it runs Windows 8.1 and is Windows 10 ready. Two variants are available including 32GB + 500GB storage and 64GB variant.

Read my review of the budget-friendly Switch 10 E here.

The grand opening of the Acer Concept Store will be followed by Mid Valley Megamall and The Mines. The 1,195sqft store is managed by Brightstar. Acer plans to open more concept stores and upgrade existing stores for a better customer experience. The store serves customers daily from 10am - 10pm.

Acer Concept Store launch
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Acer currently has a strong network of authorised resellers, 16 service centres nationwide via Highpoint Service Network Sdn Bhd.

Based on IDC data in February 2015, Acer's total PC shipments in Malaysia in 2014 topped 414,841 units or 18.51% marketshare, while notebooks made up 319,375 units or 26.1%. This makes Acer the No.1 brand for both PCs and notebooks in Malaysia.

As part of a marketing blitz behind the Switch 10 E launch, Acer is running exciting contents on its Facebook page where it is giving away 10 units of Aspire Switch 10 E at top prizes. Exclusive holiday trips are set to be won too.

AT - Time
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    Vernon is the founder and chief editor of A graphic designer by profession, he has a deep love for technology, cars, gadgets, food, and travel. He tweets too much and is also known as a caffeine bacterium ("life's too short for bad coffee"). Bleeds Blue (go Chelsea FC!) and considers BMW, Porsche, Alfa Romeo cars to have in the garage--for true petrolheads, that is.

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