To-Fu Oyako Creators, DevilRobots Invade Tokyo Street, Pavilion KL

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Everybody Loves To-fu!

The cute but melancholic To-Fu Oyako characters may be known to some, especially design folk (yours truly included) locally. Created by creative heads DevilRobots from Tokyo, Japan, To-Fu Oyako is highly popular in its country of origin as well as globally. To-fu figurines and paraphernalia are collectors’ items. The last I’ve seen DevilRobots live was way back in 2004/2005 at the IDN Conference in Singapore. Thanks to Action City, DevilRobots with its renowned Creator and Art Director, Shinichiro Kitai, made its first ever appearance at Tokyo Street, Pavilion KL.

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To commemorate their first ever appearance here, DevilRobots created three special To-fus for Tokyo Street, named TTS (Tofu Tokyo Street). Shoppers came in droves to purchase exclusive DevilRobots merchandise including t-shirts, stationeries, soft toys and more. There was plenty of photo opportunities at the exhibition as well where the popular PRIKURA was featured – Japanese photo sticker machine with preset To-fu Tokyo Street designed picture borders for shoppers to have their customized photos taken. Lucky shoppers who purchased items during the exhibition received exclusive autographs and illustrations by Shinichiro Kitai himself.

Shinichiro Signs My Tee


In support of the  Japan Tsunami & Earthquake Fund, all proceeds from sales of the Limited Edition To-fu Tokyo Street t-shirts go towards helping Japan. So grab one or two if you can! I bought one and got it specially signed!

The DevilRobots exhibition runs from 16-25 September 2011.

Figurines / Soft Toys

It was my first ever time at Tokyo Street and I really like the concept and ambience. There’s interesting array of shops and plenty of yummilicious Japanese food. Head down to Tokyo Street, and check out the “Little Tokyo” of Malaysia.

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Check out the gallery:
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Tokyo Street at Pavilion KL and Action City brings Japan’s latest craze into Kuala Lumpur

KUALA LUMPUR, 20 September – They’re mischievous and naughty, a little evil but very cute. With Action City, Tokyo Street, Pavilion KL’s newest lifestyle precinct was attacked by the DevilRobots from Japan last Saturday. Together with its renowned Creator and Art Director, Shinichiro Kitai, the Devilrobots made its first appearance at Tokyo Street, the definitive “Little Tokyo” of Malaysia. Kitai is best known for creating the popular To-Fu Oyako character.

Kung Suan Ai, Director of Marketing, Pavilion KL said, “Along with Action City, a valued tenant, we are delighted to welcome DevilRobots to Tokyo Street. It is our aim to continue to infuse tastes of Japan into our unique, one-of-a-kind precinct. We seek to not only bring in the latest and most exciting elements of Japanese pop culture but also give our mall visitors the chance to immerse themselves in the experience.”

Shinichiro Kitai, Creator and Art Director of Devil Robots said, “We would like thank Pavilion KL and Action City for making it possible for us to be here to meet our fans. Everywhere we go, we always enjoy meeting the fans and interacting with them. We have also created three special TOFUs that are specially designed for Tokyo Street, named TTS (Tofu Tokyo Street).”

Shoppers can now purchase exclusive DevilRobots merchandise from stationeries, to T-shirts, key chains, soft toys, and more at the Tokyo Street event hall and Action City store. Some lucky shoppers may be entitled to receive an autographed DevilRobot by Mr. Shinichiro Kitai.

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The exhibition will also host the popular PRIKURA, the Japanese photo sticker machine with preset To-fu Tokyo Street designed picture borders for shoppers to have their customized photos taken.

Limited Edition t-shirts for charity sale
Grab a limited edition To-fu Tokyo Street t-shirt and all proceeds from sales will go to the Japan Tsunami & Earthquake Fund.

The DevilRobots exhibition will be on from 16-25 September 2011.

For more information, call Pavilion KL Concierge on 03 2118 8833 or get live updates on Twitter at @Pavilion_KL.


About Pavilion Kuala Lumpur 

Pavilion Kuala Lumpur centre blends the best of the international retail world. It spans 1.34 million square feet net lettable space with 450 stores over seven levels and six themed precincts. Located in the heart of Bukit Bintang, Pavilion KL is the anchor-piece of the world-class urban development comprising two luxury residential towers, a corporate office block and a proposed boutique hotel. 

Pavilion KL is headed by Kuala Lumpur Pavilion Sdn Bhd, a team of industry experts who have collectively more than 100 years of successful worldwide experience, thus forming all parts of an integrated property service offering with expertise in property management, development, urban planning, retail design, leasing, marketing and centre management practice.


About The Author

Designer. Serial Entrepreneur. Blogger. Writer. Webhead. Tech geek. Twitter-addict. Mac advocate. Animal lover. Steve Jobs groupie. Footballer. Plays for KutipFC. Petrolhead. BMW fan. Alfisti. Chelsea FC.

  • Dang it! Could’ve gone shopping. T_T

    • There are still here till 25 Sept 🙂 Go go go!

      To-fu Oyako, des!