Malaysia’s first and leading 4G wireless broadband provider and one with the biggest sense of humour – Packet One Network (Malaysia) Sdn.Bhd. (“P1”), has launched a brand new campaign called “Lagi Potong Stim!”, in line with the introduction of a new P1 4G One 69 Plan. This is an additional plan to complement their three existing ONE Plan offerings. P1 launched the ONE Plan earlier in July, but today added this extra plan to make quality 4G broadband at home and on-the-go even more affordable. What’s also interesting is this plan comes with a money-back guarantee, the only provider in Malaysia to offer this.
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The smiliest guy in tech – Michael Lai, CEO of P1 said, “We are so sure that our new ONE 69 Plan is the absolute best value in the market at the time of launch on 15 September that we’ll give our customers their money back if they can find a better broadband bundle plan in Malaysia!”
The ONE Plan is a one-of-a-kind 3-in-1 value; two modems – the P1 4G home modem (DV230) with WiFi and the nifty P1 4G on-the-go modem (UH235 aka “Super Wiggy”) – and voice. As a special introductory offer, subscribers to the ONE 69 plan will only pay RM49 a month for the first three months. The ONE 69 Plan provides speeds of 1Mbps for both modems and a shared quota of 3GB. This includes 100 minutes of free voice calls to local fixed and mobile numbers and IDD calls to 10 popular destinations including Singapore, China and Hong Kong.
Research has shown that 93% of broadband users in Malaysia compromised their broadband experience by using their mobile dongles at home and, as a result, were often frustrated with their broadband services. I, for one, am part of that statistic. Although I’m mobile quite a fair bit of the time, there is considerable time spent at home (especially at night), requiring a broadband connection. I currently have neither a landline nor a static, wired broadband connection at home. The fact here is this – mobile dongles are optimised for outdoor, mobile use. Having a smaller antenna means non-optimal performance, especially testing if the signal has to go through layers of walls inside the home. When we’re indoors, we need a device that has a bigger antenna and connected to a higher voltage power source to ensure stronger signal strength.
It was through this research (Frost & Sullivan) that P1 originally came up with the idea of the ONE plan. Lai explained that customers were also compromising their broadband experience by using dongles due to limited usage quotas on mobile broadband plans – meant for light surfing, emails and social networking. Also, using a mobile dongle means your inability to share your connection with others (not directly anyways). WiFi-enabled devices like the iPad, PSP and others would not be able to share the connection. Crippling, would be an understatement. In a nutshell, P1 is promoting the use of the right modem for the right environment. Makes perfect sense, really.
An important thing to note is that having the ONE plan is also incredibly convenient. Two devices, one account, one bill. I have been testing the ONE plan (169 Plan with 5Mbps connection) with the DX230 Home modem and the excellent Super Wiggy for a month. I’ll be posting findings on performance and my overall experience with P1 4G soon.
My take on this new plan by P1? Looks like it’s targeted at those who are on a budget, and are currently using their mobile phones (tethering) or broadband dongles for their broadband requirements. The low entry fee plus the optimised broadband experience with the two modems and voice could just be what some out there need.
For now, access your current broadband set-up. Potong Stim or not?
For more info, visit http://www.p1.com.my/oneplan
[spoiler title=”Show Official Press Release”]
For immediate release
Packet One Networks (Malaysia) Sdn. Bhd.
19 September 2011
P1 LAUNCHES NEW ONE 69 PLAN WITH MONEY-BACK GUARANTEE!
Petaling Jaya – Packet One Network(Malaysia) Sdn.Bhd. (“P1”), Malaysia’s first and leading 4G wireless broadband service provider is keeping its promise of delivering the best value broadband packages in the market by offering its customers their money back if they can find a better value broadband plan than its new ONE 69 Plan.
“We are so sure that our new ONE 69 Plan is the absolute best value in the market at the time of launch on 15 September that we’ll give our customers their money back if they can find a better broadband bundle plan in Malaysia!” said Michael Lai, CEO of P1. P1 is the only broadband service provider to offer a money back guarantee.
The P1 4G ONE 69 Plan is an additional plan to the three existing ONE Plan offerings. P1 launched the ONE Plan earlier in July, but today added this extra plan to ensure all Malaysians can afford quality 4G broadband at home and on-the-go.
According to Lai, the ONE Plan is one of a kind giving customers excellent 3 –in- 1 value. Two modems – a powerful P1 4G home modem with WiFi and a nifty P1 4G on-the-go modem – and voice. Subscribers to the ONE 69 plan will only pay RM49 a month as a special introductory offer for the first three months. The ONE 69 Plan offers speeds of 1Mbps for both modems and a shared quota of 3GB. It also includes 100 minutes of free voice calls to local fixed and mobile numbers and IDD calls to 10 popular destinations including Singapore, China and Hong Kong.
The ONE Plan was created following a P1 research by Frost & Sullivan which showed that 93% of broadband users in Malaysia compromised their broadband experience by using their mobile dongles at home and, as a result, were frustrated with their broadband services.
Lai explained, “Mobile dongles are optimized for outdoor use, not indoor use. For indoor use, you need a device with a larger antenna and connected to a higher voltage power source to ensure stronger signal strength. The comparatively weaker mobile dongle with smaller antenna and powered via the laptop would not be able to perform as well as a home modem, especially through layers of walls indoors.”
Customers are also compromising their broadband experience when using the dongle at home because usage quotas on mobile broadband plans are meant only for light surfing, emails and keeping up to date with social media networks such as Facebook and Twitter, not for heavy use. Using a mobile dongle at home also means you miss out on sharing your Internet with others. The HOME modem provides WiFi for your whole house so that up to ten different devices can log on and use the same Internet account. That includes any device which is WiFi-enabled such as the iPhone, iPad, Blackberry, Android phones, smart phones and PS3 to name a few.
“Using the right modem in the right environment is very important to get a better broadband experience. Using your mobile dongle at home is ‘POTONG STIM™!,” Lai said.
To promote its new One Plan, P1’s latest campaign lives up to its cheeky brand image with the tagline of ‘Lagi Potong Stim.’ Starting from today, P1 will be running an integrated campaign across national newspapers, magazines, and radio. Social media and ground events will feature heavily in the campaign. Consumers interested in the ONE Plan can find out more at www.p1.com.my/oneplan or by calling 1300 03 8883.
They can also visit any P1 reseller nationwide.
About Packet One Networks (Malaysia) Sdn. Bhd.
Packet One Networks (Malaysia) Sdn Bhd (“P1”), a subsidiary of Green Packet Berhad, is Malaysia’s first and leading 4G telecommunications company with the country’s widest WiMAX coverage. P1 4G represents the first large-scale commercial 4G WiMAX deployment in Southeast Asia, and the first large-scale deployment of an 802.16e 2.3GHz WiMAX network outside Korea.
P1’s goal is to bridge the digital divide by making access to the internet universal, ubiquitous and affordable for every Malaysian. P1 hopes to play a major part in realizing the nation’s goal providing Broadband for All.
P1 is the winner of the Red Herring Asia’s Most Innovative Private Technology Company in 2008 and is listed in the Malaysia Book of Records as Malaysia’s first WiMAX telco (August 2008). In 2009, P1 bagged the MSC Malaysia APICTA Best of Start-Up Companies award. P1 is awarded the 2010 Most Promising Service Provider of the Year by the prestigious 2010 Frost & Sullivan Malaysia Telecoms Awards. P1’s “Sudah Potong?” advertising campaign bagged gold at the highly coveted 2010 Malaysia Effie Awards.
For more information on P1 4G, visit http://www.p1.com.my/ P1 is the converged communications pillar of Green Packet Berhad, which was founded in 2000 in the Silicon Valley. Green Packet Berhad is now headquartered in Kuala Lumpur, Malaysia and listed on the Main Board of the Malaysian bourse. It has over 1000 employees with nine operations across the globe. For more information visit: www.greenpacket.com [/spoiler]