Maxis yesterday launched its Hotlink RED app, giving Hotlink prepaid customers instant access to rewards for staying connected, as well as serving as a best-in-class self-serve app. The Hotlink RED App, downloadable for free, gives customers automatic access to year-round #LiveLifeLoud rewards – VIP access to favourite celebrities, exclusive giveaways including autographed merchandise, epic experiences to music festivals and concerts, and much more.
“The Hotlink RED App is a huge reinforcement of our aspirations for our customers as it will always be a gateway to the exciting #LiveLifeLoud platform, which is essentially a world of unique, money-can’t-buy experiences. All of these are now within their reach through this single app. Our Hotlink brand has always stood for this dynamic world of experiences, and today we are rewarding them and making it much easier for them to turn their dreams into reality,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.
Apart from rewards, the Hotlink RED app is also a self-serve app designed to help customers take full control of their prepaid account including tracking their balance and data usage, topping up and purchasing mobile internet services.
At the launch earlier today, prepaid customers were offered a preview of #LiveLifeLoud rewards including custom-made activities with some of Malaysia’s social stars and celebrities. Local artistes and bands also took the stage to entertain the crowd. More personalised events and activities are to be expected in the coming months.
The innovative #Hotlink, launched in October last year is a one-of-a-kind prepaid service that offers an ‘always connected’ and ‘free basic internet’ experience from as low as RM1 per day. #Hotlink eliminates the current high entry barrier and eradicates pay-per-use data charges, enabling wider, more affordable access to the internet.
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The Hotlink RED App can be downloaded from Google Play.
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