Back in late 2016, ZTE released the Axon 7, a smartphone that made many of our jaws dropped. At that point, the Chinese phone maker was more well-known for their affordable mid-range and sometimes sub-par device offerings.
All that changed when they released the Axon and subsequently the Axon 7. That’s when we started to pay attention as both devices came with flagship specs and a solidly-built aluminium body that rivaled the likes of HTC. Heck, it even took a playbook from their Taiwanese rivals and included stereo front-facing speakers.
What made the deal even sweeter was the fact that the Axons sported slightly lower price tags compared to their competitors at that point. However, being a “young” Chinese brand, most consumers still didn’t take to the brand compared to the likes of Samsung, Sony, HTC and of course Apple.
The company then shifted away from the Axons and created a sub-brand called Nubia. As far as I’ve seen the devices are pretty up to snuff compared to the current competition but they just lack the branding and marketing power. I’m really looking forward to getting my hands on the nubia Red Magic gaming phone (if it ever gets here). However, that might just end up being a pipe dream.
The reason for that is because not too long ago, the company ran into a major snafu with the United States and has been whacked with a hefty fine and a “banhammer” resulting in the company no longer being able to use Qualcomm components and getting their Android devices certified by Google. Both of which are major blows to the company and also consumers.
So, for those of us that are left with a two- to coming three-year-old Axon 7, we’ll probably never receive the promised Android Oreo update. In fact, the update is about two months late now as it was expected to be released in April.
Unless, you’re willing to do a little tinkering and getting your hands on the Android Oreo beta that’s on the XDA-Developers forum. Your warranty is probably over by now, so you might as well unlock that bootloader and get to flashing (your phone with custom ROMS & not people by the street).
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